International business, marketing and translation studies

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This chapter delves into the different approaches to localization of websitesand the interdisciplinary links between two disciplines that have an interestin the exploration of this phenomenon, translation studies and internationalbusiness and marketing. The chapter explores how the cultural, user-basedand goal oriented perspectives in international business and marketing haveimpacted translation studies research into web localization. At the same time, itexplores through an interview and commentary with Dr. Nitish Singh, author ofLocalization Strategies for Global E-Business (2012), The Culturally CustomizedWebsite (2005) and many other contrastive web localization studies, whetherand how translation research has been introduced in the conceptualization andtheorizations in the partner discipline.


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