The construction of meaning in multimodal discourse

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This chapter’s main goal is to shed light onto the most characteristic meaning making processes in digital storytelling by thoroughly analyzing a single digital narrative from a functional-cognitive perspective. This mixed approach for a case study allows the analysts to unveil the macro and micro discourse strategies and the cognitive processes developed by both the narrator and the audience to produce and interpret the multiple meanings conveyed by the different modes in a digital story. We believe findings presented here can be of interest for discourse analysts, cognitivists and researchers working in multimodality.


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