Visit www.benjamins.com

Moral disgust at its best

MyBook is a cheap paperback edition of the original book and will be sold at uniform, low price.
This Chapter is currently unavailable for purchase.
Abstract

Conceptual metaphoric mappings – i.e., the comprehension of one, oftenabstract, domain of reasoning in terms of another – are a common means of framingpolitical issues, with direct fallouts for the electorate’s decision-making (e.g.Landau, Sullivan, & Greenberg 2009; Thibodeau & Boroditsky 2011). But what makes one givenmetaphoric mapping a particularly productive framing device in political communication?Using data from the Italian public debate as an example, this paperfirst introduces a distinction between higher-level and low-level mappings, arguing thata source domain’s degree of semantic specification can determine its potency.Second, the concept of structural parallelism is introduced; suggesting thatframe-inferential parallels between source and target domain can increase thepotency of political metaphors.

References

/content/books/9789027267580-10weh
dcterms_subject,pub_keyword
6
3
Loading
This is a required field
Please enter a valid email address