Metaphor in specialist discourse
This chapter introduces the overall purpose, theoretical background, andstructure of this collective volume. We start with our initial motivation, advancingthe empirical study of metaphor in specialist discourse. Matching our goal,depicting metaphor use across a range of specialist domains and communitiesof discourse, we give an overview of the individual articles. The main emphasis,however, is on sketching a model of metaphor use in specific and popularizeddiscourse settings that serves as a framework for the volume. Specifically,we draw on the latest discourse- and cognition-oriented metaphor studies, inparticular conceptual metaphor theory, which we link to genre and registerstudies. We propose that aspects of discourse variability are the beginning, notan afterthought, of accurate empirical metaphor studies.