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A strategic maneuvering analysis of Japan’s first internet election in 2013

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Abstract

In 2013, Japan experienced its first Internet election campaign in history. This essay attempts to analyze political moves in the campaign within the framework of strategic maneuvering developed by Frans H. van Eemeren. Different approaches were found between major and minor parties. An opposition party increased its seats with the effective use of the Internet. With the analysis, the authors hope to indicate the future direction of the Internet election of Japan.

References

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