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Towards a Cultural Methodology of Human Communication Research

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Abstract

The methodology of mainstream discourse analysis is Western in origin andWest-centric in orientation. After revealing its cultural parochialism and intellectualconsequences, the present chapter develops, through intercultural andhistorical dialogue and critique, a culturally particular form of methodology forthe study of contemporary Chinese discourses. Based on standards of takingon native cultural perspectives and upholding cultural equality in discourseresearch, the proposed methodology is composed of at once a set of generalprinciples of holism, dialogue, evidence-and-experience, history, culture, andmodesty and a corresponding set of specific methods contingent upon research situations and purposes.

References

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