Follow-ups in political talk shows and their visual framing

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The chapter aims to provide corpus-analytical insights into the multimodality ofpolitical discourse in the Dutch talk show Pauw & Witteman. The show combinesconversations with video clips and other visuals. Thus, it realises a macrofollow-up by linking talk items to (earlier) news reports that are shown beforethe talk starts: talk as a ‘prolongation’ of politics. Meanwhile, video clips or stillsaccompany the developing conversation: they may support, contradict, confirmor soften it. We consider this screening on the go a micro follow-up constellation.It works, among other things, as visual framing of the evolving verbal discourse:it triggers the exchanges and determines their lines. A corpus analysis of oneweek proves the show’s multimodality that increases the meaning-makingpotential of socio-political media discourse and imposes visual authority on thespeakers and participants. It turns out that classical interviews can remain asprominent accountability rituals (“set piece”), while additional forms of politicalconversation can diversify and become more fluid, such as in the way describedhere.


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