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Chapter 3. Sándor Bortnyik and an interwar Hungarian children’s book

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Abstract

This chapter examines the origins and various versions of the only children&#8217;s book known to have been produced by the Hungarian modernist artist S&#225;ndor Bortnyik. A member of the radical modernist <i>Ma</i> group, Bortnyik spent the years 1922&#8211;1925 in Weimar, though not at the Bauhaus. When he returned to Hungary, he brought with him the new German ideal of the <i>Gebrauchsgraphiker</i>, a graphic artist who reconciles the commercial with the artistic, an idea which informed his work throughout the 1920s. A critical and influential figure in Hungarian poster and advertising design as well as the founder of an influential private art school, Bortnyik transferred to his children&#8217;s book, eventually published in Hungarian, German and English, the aesthetics of poster advertising, producing a book which, in the end, could, like an advertising poster, wordlessly transmit its idea.

References

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