Crowdchecking conceptual metaphors

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This chapter presents a procedure for metaphor checking using a crowdsource-like technique to validate conceptual metaphors and proposed entailments gathered electronically. In an initial online survey, K-12 principals and teachers completed metaphoric stems for the roles and duties of building-level administrators. A second survey, sent to the same group of principals, asked participants to rate their levels of agreement with the most frequently referenced conceptual metaphors from the initial surveys and potential entailments that were generated by the research team. Findings from the survey and implications for metaphor analysis studies in relation to crowdchecking methods are discussed.


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