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Axiological aspects of Polish colour vocabulary

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Abstract

The aim of this paper is to investigate axiological attributes of Polish colour terms. We pose the following questions: Which colours are evaluated mostly positively, negatively and neutrally? Are there objects which are provided as both positive and negative associations of a single colour? Are the same associations evoked by different colours? We carried out a questionnaire among fifty Polish speakers. The results point to colours which are perceived most positively (green, blue and orange), negatively (grey and black), neutrally (brown), and ambivalently (red). Moreover, an association may be classified as positive, neutral or negative (e.g. blood associated with red). One association may also be provided for two colours, e.g. death as a negative association with black and white.

References

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