Chapter 6. A corpus-based study of the discursive creation of a child consumer identity in official tourist information websites vs. opinion forums

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Starting from an understanding of forums in terms of dialogic action games,as put forward by Weigand (see e.g. Weigand 2008, 2009, 2010), I look into thedialogic behaviour that unfolds in forums as an action game that conforms to aspecific cultural unit. Largely based on previous research (Dolón 2012), whereI studied the socio-semantic discursive construction of a consumer identityfor the child as a social actor in official tourist information websites, this paperaddresses the question of whether tourist opinion forums construct similaror differentiated identity profiles in comparison with official tourist websites.Behind this question lies the assumption that both genres often recreate identicalrhetorical patterns where the discursive identity construction of the child asa consumer may be rarely questioned or contested, and therefore fail to expressreal consumer choices and, more specifically, identity traits. The study is corpusdriven,applying concordancing tools to allow for the scrutiny of a large specializedcorpus, and relies on the methodological framework of Critical DiscourseAnalysis.


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