Frames and the experiential basis of the Moving Time metaphor
It is not satisfactory to analyze temporal metaphors such Moving Ego (e.g. <i>We are approaching the end of the year</i>) and Moving Time (e.g. <i>The end of the year is approaching</i>) simply as mappings from SPACE to TIME. In this case, the intuitively obvious experiential basis of Moving Ego leads to a paradox if applied (with suitable adjustments) to Moving Time. Frame analysis makes possible an adequate account of the experiential basis of both metaphors.