Cognitive collages and other mental representations of address forms and strategies

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Little attention has been given to the cognitive mechanisms underlying speaker assessments and address form selection. The examination of cognitive strategies leads to a discussion of the conceptual metaphors Portuguese speakers have used in discussing address over the past 25 years. The metaphors fall into three categories: (1) metaphors which are <i>unambiguously spatial</i>, representing the relative position of speaker and hearer; (2) metaphors which are <i>non-spatial in a physical sense yet represent relational distance; </i>and (3) metaphors which relate to <i>the ongoing negotiation of social relationships. </i>Although metaphors in this third category are even further away from the core idea of spatiality, the author argues that the negotiation process itself is a symbolically spatial process.


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