Multimodality and performance

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Commemorations as part of ceremonial politics normally are dialogues, speeches and symbolic actions (laying wreaths or lighting candles) between representatives and inside audiences. A TV transmission makes TV viewers another audience participating in an outside dialogue. The BBC transmission of the first UK Holocaust Memorial Day consisted of commemorative and informative discourses (aiming at &#8220;Lessons of the Holocaust&#8221;) realized in footage, documentaries, testimonies, musical performances, addresses, voice-over texts, etc. Its complexity asks for a multimodal discourse analysis informed by documentary film <i>audience design</i> analysis. When do we find congruence amongst the modes (words, pictures, sounds, music and their respective sub-modes) under investigation, and when do we find incongruence? The focus is on TV viewers who overhear and oversee multimodal commemorative and informative performances. A transcription of the TV transmission is the main source of the analysis.


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