The Cultural Context in Business Communication

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  • Editors: Susanne Niemeier1, Charles P. Campbell2, and René Dirven3
  • Format: PDF
  • Publication Year: 1998
  • e-Book ISBN 9789027273963

<i>The Cultural Context in Business Communication</i> focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at &#8220;culture&#8221; as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.<br />

Subjects: Discourse studies

  • Affiliations: 1: University of Bremen; 2: New Mexico Inst. of Mining and Technology; 3: Gerhard Mercator University Duisburg

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