12. Linguistic resources and localisation
Traditional mainstream localisation processes, tools and technologies supporting a business approach whose principal purpose it is to achieve a short-term return on a minimum investment have reached their limits. In order to respond effectively to today’s localisation challenges disruptive approaches are needed and an overhaul of current practices is required. This contribution makes a solid case for localisation as a long-term investment that is backed up by case studies and advocates the innovative use of language technologies and language resources.