6. Content learning in business communication: A teaching experience within the new European framework
The internationalisation process undertaken by the EU has affected the way business communication is carried out throughout the continent and, therefore, the students and lecturers now face a new reality. English has become the lingua franca for European communication due to the enhancement of the European Higher Education Area, and many lecturers are teaching their classes in this language. We defend the CLIL approach to teaching, observing the specific case for a master’s degree in English language and Business (English Language for International Trade, ELIT) which is currently taught at Universitat Jaume I. Results suggest that both companies and universities are eager to implement similar academic programmes as this new concept of European unity will be based on sharing information.