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Advertising discourse in eighteenth-century English newspapers

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Abstract

This chapter is a discourse analytic study of 18th-century newspaper advertisements. The data are taken from advertisements published in English newspapers of that time (mainly<i>The Review</i>,<i>The Spectator</i>and<i>The Tatler</i>). The paper points out the main linguistic and stylistic features of these advertising texts, and compares these results to those from Leech's (1966) study so as to discover any systematisation or alteration in the writing of such texts which has taken place in the last three centuries.

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