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Washing the Brain – Metaphor and Hidden Ideology
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- Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database <i>Metalude</i>, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21<sup>st</sup> century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies.
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Weak Referentiality
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- This volume brings together studies in the domain of <i>weak referentiality</i>, the phenomenon that a definite or indefinite noun phrase lacks its usual referential force. Several papers investigate syntactic or semantic properties of indefinite noun phrases, such as modality, number neutrality, narrow scope, incorporation, predication, and case marking, and that in a range of languages (Arabic, Brazilian Portuguese, Catalan, German, Papiamentu, Russian). Other papers deal with weakly referential definite noun phrases in various languages (Basque, Dutch, English, French) involving scrambling, modification, possession, and accessibility. The papers demonstrate a range of empirical methods and theoretical models. This volume will not only be of interest to researchers and students in syntax and semantics, but also in psycholinguistics and language typology.
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Web Advertising
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- This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.<i>Web Advertising </i>provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
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Web Site Design is Communication Design
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- <i>Web Site Design is Communication Design</i> is written for practitioners, trainers, and students of Communication, Business, Information Science and Media Design. <br />This book is based on a series of case studies of web-site design processes in smaller and larger organizations, including Amazon and Microsoft. It offers a well-researched, reflective and thorough analysis of the activities undertaken, in combination with practical, real-life experiences of web-site designers and producers. It pays attention to the often complicated organizational context that web designers and producers have to work in, while they serve both bosses and target groups to their best intents. The importance of careful evaluation is stressed throughout the book and in the concluding checklists, which guide the practitioner through the design process, from initial idea through site maintenance and re-design.
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‘Well’ in Dialogue Games
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- This dialogue game approach to the discourse analysis of the English interjection well aims at the formulation of rules which would be informative (marking some contexts of use as more natural than others), systematic (applicable in a mechanical or at least in a non-ad hoc way), and adequate (showing putative competitors to be either false to fact, too narrow or too wide, or demonstrably equivalent).
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Western Histories of Linguistic Thought
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- The present bibliography suggests that there has been a constant flow of publications which survey the discipline of linguistics in its various stages of development. It attempts to offer a comprehensive coverage of <i>general</i> accounts of the history of linguistic thought in the western world over the last 150 years.
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Wh-Movement and the Theory of Feature-Checking
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- Wh-movement and the theory of feature-checking argues that cross-linguistic variation in wh-constructions reduces to the availability of different lexical instantiations of a +wh C0 both across languages and within a single language, and the way in which such lexical elements are syntactically identified, either via movement or base-generation. Evidence from a wide range of patterns including wh-expletive questions leads to the conclusion that wh-feature checking may sometimes be effected non-locally and ‘at a distance’ (long-distance wh-agreement), and that movement in general takes place for two related but discrete reasons: both to identify and activate an underspecified licensing head and in order for an element to occur in the checking domain projected by its relevant licensing head. Developing and generalizing the proposals beyond wh-phenomena, the study also goes on to argue for a Minimalist model of syntax in which feature-dependencies are in fact all licensed in the overt syntax and where there is no need for any further level of LF.
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Wh-Scope Marking
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- This volume is the first comprehensive overview of the syntax and semantics of wh-scope marking. Wh-scope marking constructions have recently received a lot of attention; their very existence and their intricate properties have important consequences for syntax, semantics, and the syntax–semantics interface (e.g., with respect to the wh-criterion, the wh-movement parameter, feature checking, the theory of locality, the interpretation of wh-phrases and why-chains, and the nature of LF). The fifteen contributions share the basic assumptions of the Chomskyan approach to syntax and the model-theoretic approach to semantics; they address a variety of languages (among them German, Hindi, Hungarian, English, Frisian, Kikuyu, and Malay). A recurrent theme in all articles is whether wh-scope marking should be analyzed in terms of a direct, indirect, or mixed dependency. The wealth of cross-linguistic empirical evidence and the theory-independent relevance of the conclusions should make this book the ultimate source of information on wh-scope marking for years to come.
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What Counts as Evidence in Linguistics
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- What counts as evidence in linguistics? This question is addressed by the contributions to the present volume (originally published as a Special Issue of <i>Studies in Language</i> 28:3 (2004). Focusing on the innateness debate, what is illustrated is how formal and functional approaches to linguistics have different perspectives on linguistic evidence. While special emphasis is paid to the status of typological evidence and universals for the construction of Universal Grammar (UG), this volume also highlights more general issues such as the roles of (non)-standard language and historical evidence. To address the overall topic, the following three guiding questions are raised: What type of evidence can be used for innateness claims (or UG)?; What is the content of such innate features (or UG)?; and, How can UG be used as a theory guiding empirical research? A combination of articles and peer commentaries yields a lively discussion between leading representatives of formal and functional approaches.
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What Do We Talk About When We Talk?
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- This monograph deals with the ‘aboutness’ of language. First, the sense in which language ‘is about’ or ‘reflects’ both reality and a mental picture of reality is turned into a cornerstone of a reflectionist or ‘Speculative Grammarian’ semantics and pragmatics. Second, the ‘Speculative Grammar’ idea is made concrete in a logico-linguistic account of the way language ‘is about’ the whole of reality as well as about certain fractions of it. Third, the reflectionist perspective is used for a universalist account of the way speech acts ‘are about’ their subjects, topics, and foci.
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What We Remember
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- This interdisciplinary monograph explores the discursive manifestations of the conflict over how to remember and interpret the actions of the military during the last dictatorship in Uruguay (1973-1985). Through the exploration of the discursive ways in which this powerful group represents past events and participants, we can trace the ideological struggle over how to reconstruct a traumatic past. By looking at memory as a social and discursive practice, the analysis identifies particular semiotic practices and linguistic patterns deployed in the construction of memory. The discursive description of what is remembered, how it is remembered, and who remembers serves to explain how the institution’s construction of the past is transformed and maintained to respond to outside criticism and create an institutional identity as a lawful state apparatus. This book should interest discourse analysts, historians, sociologists and researchers in the field of transitional justice.
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What is Meaning?
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- In "What is Meaning" (1903) the author elaborates on the fundamental tenets of her theory of sign, to which she gave the overall term ‘significs’. One of the main obstacles to an adequate theory of meaning, in Lady Welby’s opinion, is the unfounded assumption of fixed sign meaning. "There is, strictly speaking, no such thing as the Sense of a word, but only the sense in which it is used – the circumstances, state of mind, reference, ‘universe of discourse’ belonging to it. The Meaning of a word is the intent which it is desired to convey – the intention of the user. The Significance is always manifold, and intensifies its sense as well as its meaning, by expressing its importance, its appeal to us, its moment for us, its emotional force, its ideal value, its moral aspect, its universal or at least social range."<br />This facsimile of the 1903 edition of "What is Meaning" is accompanied by an essay on "Significs as a Fundamental Science" by Achim Eschbach, and "A Concise History of Significs" by G. Mannoury.
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What is a Context?
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- Context is a core notion of linguistic theory. However, while there are numerous attempts at explaining single aspects of the notion of context, these attempts are rather diverse and do not easily converge to a unified theory of context. The present multi-faceted collection of papers reconsiders the notion of context and its challenges for linguistics from different theoretical and empirical angles. Part I offers insights into a wide range of current approaches to context, including theoretical pragmatics, neurolinguistics, clinical pragmatics, interactional linguistics, and psycholinguistics. Part II presents new empirical findings on the role of context from case studies on idioms, unarticulated constituents, argument linking, and numerically-quantified expressions. Bringing together different theoretical frameworks, the volume provides thought-provoking discussions of how the notion of context can be understood, modeled, and implemented in linguistics. It is essential for researchers interested in theoretical and applied linguistics, the semantics/pragmatics interface, and experimental pragmatics.
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When Listeners Talk
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- Listeners are usually considered recipients in conversational interaction, whose main activity is to take in messages from other speakers. In this view, the listening activity is separate from speaking. Another view is that listeners and speakers are equal co-participants in conversations who construct the talk together. In support of this latter view, one finds a group of vocalisations which are quintessentially listener talk — little conversational objects such as uh-huh, oh, mm, yeah, right and mm-hm. These utterances do not have meanings in a conventional dictionary sense, but are nevertheless loaded with complex and subtle information about the stance listeners take to what they are hearing, information that is gleaned not only from their phonetic form, but also from their complex prosodic shape and their placement and timing within the flow of talk. This book summarises eight of these objects, and explores one, mm, in depth.
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Where Do Phonological Features Come From?
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- This volume offers a timely reconsideration of the function, content, and origin of phonological features, in a set of papers that is theoretically diverse yet thematically strongly coherent. Most of the papers were originally presented at the International Conference "Where Do Features Come From?" held at the Sorbonne University, Paris, October 4-5, 2007. Several invited papers are included as well. The articles discuss issues concerning the mental status of distinctive features, their role in speech production and perception, the relation they bear to measurable physical properties in the articulatory and acoustic/auditory domains, and their role in language development. Multiple disciplinary perspectives are explored, including those of general linguistics, phonetic and speech sciences, and language acquisition. The larger goal was to address current issues in feature theory and to take a step towards synthesizing recent advances in order to present a current "state of the art" of the field.
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Where do nouns come from?
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- The noun is an apparent cross-linguistic universal; nouns are central targets of language acquisition; they are frequently prototypical exemplars of Saussurian arbitrariness. This volume considers nouns in sign languages and in the evanescent performances of homesigners (and gesturers), which exhibit considerable iconic motivation. Do such systems mark nouns formally? Do they share strategies for forming nominal expressions? Individual chapters consider formal criteria for a noun/verb distinction in sign languages with different socio-linguistic profiles, strategies of “patterned iconicity” in a subcategory of nouns in both well-established and emerging sign languages, grammatical markers for a nominal class in a first generation family homesign system from Mexico, and the changing role of handshapes in signs referring to action and objects over the gradual development of a single deaf child’s homesign. The volume is of special interest to scholars of gesture, sign languages, linguistic typology, and the evolution, socialization, and ethnography of language. Originally published in <i>Gesture</i> Vol. 13:3 (2013).
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Whose German?
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- The author addresses a number of issues in German and general phonology, using a specific problem in German phonology (the <i>ach/ich</i> alternation) as a springboard. These issues include especially the naturalness, or lack thereof, of the prescriptive standard in German, and the importance of colloquial pronunciations, as well as historical and dialect evidence, for phonological analyses of the “standard” language. Other important topics include the phonetic and phonological status of German /r/, the phonetic and phonological representation of palatals, the status of loanwords in phonological description, and, especially as regards the latter, the usefulness of Optimality Theory in capturing phonological facts.The book addresses itself to scholars from the fields of German and Germanic linguistics, as well as those concerned more generally with theoretical phonology (whether Lexical or Optimal). It may even appeal to the orthoëpists and lexicographers of modern German.
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Whose Language?
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- "For the colonized person, objectivity is always directed against him" (Frantz Fanon). Colonized persons do not live on what we call (or used to call) the "colonies" alone. In general, objective reality, or the "facts of life", are very different depending on the <i>kind</i> of life you can afford. This goes for language as well; and it explains both the title of this book, and gives it its "raison d'être". It deals with power in language, and asks: Who is really in command when we use "our" language? And why does it make sense to talk about a language of power (or lack of it)? The powerful are the colonizers, the colonized are the powerless, in language as in geopolitics. Colonizers and colonized alike, however, are subject to the social and economic conditions prevailing in society and therefore, a thorough analysis of these conditions is a must for any socially-oriented theory of language use.
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Why Gesture?
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- Co-speech gestures are ubiquitous: when people speak, they almost always produce gestures. Gestures reflect content in the mind of the speaker, often under the radar and frequently using rich mental images that complement speech. What are gestures doing? Why do we use them? This book is the first to systematically explore the functions of gesture in speaking, thinking, and communicating – focusing on the variety of purposes served for the gesturer as well as for the viewer of gestures. Chapters in this edited volume present a range of diverse perspectives (including neural, cognitive, social, developmental and educational), consider gestural behavior in multiple contexts (conversation, narration, persuasion, intervention, and instruction), and utilize an array of methodological approaches (including both naturalistic and experimental). The book demonstrates that gesture influences how humans develop ideas, express and share those ideas to create community, and engineer innovative solutions to problems.
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Why Translation Studies Matters
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- Whether Translation Studies really matters is an important and challenging question which practitioners of translation and interpreting raise repeatedly. TS scholars, many of whom are translators and interpreters themselves, are not indifferent to it either. The twenty papers of this thematic volume, contributed by authors from various parts of Europe, from Brazil and from Israel, address it in a positive spirit. Some do so through direct critical reflection and analysis, arguing in particular that the engagement of TS with society should be strengthened so that the latter could benefit more from the former. Others illustrate the relevance and contribution of TS to society and to other disciplines from various angles. Topics broached include the cultural mediation role of translators, issues in literary translation, knowledge as intellectual capital, globalization through English and risks associated with it, bridging languages, mass media, corpora, training, the use of modern technology, interdisciplinarity with psycholinguistics and neurophysiology.
