Subject collection: Semiotics (98 titles, 1967–2015)

Iconicity: East Meets West presents an intersection of East-West scholarship on Iconicity. Several of its chapters thus deal with Asian languages and cultures, or a comparison of world languages. Divided into four categories: general issues; sound symbolism and mimetics; iconicity in literary texts; and iconic motivation in grammar, the chapters show the diversity and dynamics of iconicity research, ranging from iconicity as a driving force in language structure and change, to the various uses of images, diagrams and metaphors at all levels of the literary text, in both narrative and poetic forms, as well as on all varieties of discourse, including the visual and the oral.

Music is a widely enjoyed human experience. It is, therefore, natural that we have wanted to describe, document, analyse and, somehow, grasp it in language. This book surveys a representative selection of musical concepts in Chinese language, i.e. words that describe, or refer to, aspects of Chinese music. Important as these musical concepts are in the language, they have been in wide circulation since ancient times without being subjected to any serious semantic analysis. The current study is the first known attempt at analysing these Chinese musical concepts linguistically, adopting the Natural Semantic Metalanguage (NSM) approach to formulate semantically and cognitively rigorous explications. Readers will be able to better understand not only these musical concepts but also significant aspects of the Chinese culture which many of these musical concepts represent. This volume contributes to the fields of cognitive linguistics, semantics, music, musicology and Chinese studies, offering readers a fresh account of Chinese ways of thinking, not least Chinese ways of viewing or appreciating music. Ultimately, this study represents trailblazing research on the relationship between language, culture and cognition.

How do readers make sense of a picture, a photograph, or a map in literary narratives in which visual signs play a critical role? How do authors accomplish their various objectives in constructing such complex texts? What strategies and techniques do they use to project fictional worlds and to provide their readers with the means for orienting themselves there? This book investigates the dynamics of the imaginary diagrams created by cartographers, photographers, and writers of narratives, giving ample evidence of how mapping practices have inspired the imagination of a vast number of authors from Thomas More up to contemporary writers. A special focus is on the effects created by the projection of photographs into the narrative space, and how our seemingly effortless interpretation of photographs and even maps masks complex cognitive processes. The theoretical horizon of this study encompasses the fields of cartography, mental maps, iconicity research, and the spatial turn in cultural studies.

When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco’s bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an ‘equivalent representation’ of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies.

Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga.

News coverage of EU negotiations, children’s war memories or TV series glamourising political processes – images pervade both private and public discourse, and visual communication plays a key role in our social negotiation of values. Conceptualising images as “images in use”, this volume considers the agencies behind visual communication and its impact on society.

Images in Use engages critically with traditional approaches to visual analysis, offers suggestions for alternative, socially situated analyses of images and demonstrates the explanatory force of thinking through “images in use” in a series of case studies. The conceptual contributions consider broader issues of critical theory, representation, as well as the mediatisation of politics. The case studies offer a survey of current visual communication including news coverage, political cartoons, political rhetoric, memory culture, celebrity humanitarianism, reality TV, as well as the narratives of blockbuster cinema and comics.

This volume proposes a new approach to visual communication, situating images in their social contexts and identifying the real, rhetorical and political impact of their use.

Karl Bühler (1879–1963) was one of the leading theoreticians of language of the twentieth century. Although primarily a psychologist, Bühler devoted much of his attention to the study of language and language theory. His masterwork Sprachtheorie (1934) quickly gained recognition in the fields of linguistics, semiotics, the philosophy of language and the psychology of language. This new edition of the English translation of Bühler’s theory begins with a survey on ‘Bühler’s legacy’ for modern linguistics (Werner Abraham), followed by the Theory of Language, and finally with a special ‘Postscript: Twenty-five Years Later …’ (Achim Eschbach). Bühler’s theory is divided into four parts. Part I discusses the four axioms or principles of language research, the most famous of which is the first, the organon model, the base of Bühler's instrumental view of language. Part II treats the role of indexicality in language and discusses deixis as one determinant of speech. Part III examines the symbolic field, dealing with context, onomatopoeia and the function of case. Part IV deals with the elements of language and their organization (syllabification, the definition of the word, metaphor, anaphora, etc).The text is accompanied by an Introduction (Achim Eschbach); Translator's preface (Donald Fraser Goodwin); Glossary of terms; and a Bibliography of cited works.

The title of this volume strives to capture the dynamic scope and range of the essays it contains, applying insights into the workings of iconicity to texts as far removed from each other in time as the Medieval tale of a bishop-fish and the war-poems of 20^th century Italian Futurist F.T. Marinetti, and as thematically diverse as the Pilgrim’s Progress and the poetry of e.e. cummings. Applications reference both language and linguistics as well as literature and literary theory – and related fields such as sign language and translation; the former approached from the point of view of Japan Sign Language, the latter with reference to translations of the Koran and the Sesotho Bible, as well as modern German and English Bible translations. On the language side, the intricate relationships between sound symbolism and etymology, and between analogy and grammaticalization are examined in depth. On the literary side, the iconic effects of techniques such as enjambment and metrical inversion are considered, but also the ways in which an understanding of iconicity can open up meanings in complex poetry, like that of the Afrikaans poet T.T. Cloete – in this particular instance three poems inspired by figures as diverse as Dante, Paul Klee and the pop icon Marilyn Monroe. In view of the fact that form is able to mime meaning and meaning itself can be mimed by meaning, the theoretical question is asked – on the basis of a wide range of examples from literature, language, music and other sign-systems – whether meaning can also mime form. An introduction to the work of H.C.T. Müller, an early scholar in the field of iconicity, highlights a regrettably little known South African contribution to the development of iconicity theory.

Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.

The field of color categorization has always been intrinsically multi- and inter-disciplinary, since its beginnings in the nineteenth century. The main contribution of this book is to foster a new level of integration among different approaches to the anthropological study of color. The editors have put great effort into bringing together research from anthropology, linguistics, psychology, semiotics, and a variety of other fields, by promoting the exploration of the different but interacting and complementary ways in which these various perspectives model the domain of color experience. By so doing, they significantly promote the emergence of a coherent field of the anthropology of color.

Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.

How to speak of colors and odors? In many cases, we have to think about an adequate description of a perceived odor or shade of color. Words are not fluently available.The contributions discuss color and odor perception and its linguistic representation from different disciplinary angles: from neurobiology, neuropsychology, psycholinguistics, cognitive linguistics and philosophy. They show that linguistic representation of colors and odors depends highly on cultures of communication. Experts are skilled in discerning finer differences between their sense impressions and have at their disposal a special language which non-experts do not master. The color and odor vocabulary is rare, if there is no cultural habit to communicate the very sense impression. In cases where individuals have to speak of their sensory experiences more precisely they often turn to metaphors. The contributions discuss the lack of inter-individual conventions of naming and describing odors – compared to the more expanded linguistic representation of colors.