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Accessibility and Acceptability in Technical Manuals
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- <i>Accessibility and Acceptability in Technical Manuals</i> is written for an audience with a general interest in readability studies, linguistics and technical writing. With the main emphasis on technical manuals the book is primarily targeted at those who have a special interest in the design and use of utility texts and how these texts are received and understood by a multifaceted audience. Accessibility is not a new research area and many explanations have been offered over the past years as to why non-experts often have difficulties in comprehending texts written by technological experts. This book offers a new approach to accessibility studies by exploring not only style, but also attitudes to style, by asking text consumers which style they prefer for different parts of the manual. A key role is played by the Systemic Functional Linguistics' notion of grammatical metaphor, a stylistic choice that is commonly used in technical literature. Grammatical metaphor — although apparently obstructing the comprehension process of some readers — is a common element in the preferred style that separates the ‘insiders’ from the ‘outsiders’. An explanation of this rather surprising result is offered by resorting to Critical Discourse Analysis.
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Action and Agency in Dialogue
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- What happens when people communicate or dialogue with each other? This is the daunting question that this book proposes to address by starting from a controversial hypothesis: What if human interactants were not the only ones to be considered, paraphrasing Austin (1962), as “doing things with words”? That is, what if other “things” could also be granted the status of agents in a dialogical situation? <i>Action and Agency in Dialogue: Passion, incarnation, and ventriloquism</i> proposes to explore this unique hypothesis by mobilizing metaphorically the notion of ventriloquism. According to this ventriloqual perspective, interactions are never purely local, but <i>dislocal</i>, that is, they constantly mobilize figures (collectives, principles, values, emotions, etc.) that incarnate themselves in people’s discussions. This highly original book, which develops the analytical, practical and ethical dimensions of such a theoretical positioning, may be of interest to communication scholars, linguists, sociologists, conversation analysts, management and organizational scholars, as well as philosophers interested in language, action and ethics.
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Adapting Health Communication to Cultural Needs
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- The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience’s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.
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Advice Online
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- <i>Advice Online</i> presents a comprehensive study of advice-giving in one particular American Internet advice column, referred to as ‘Lucy Answers’. The discursive practice investigated is part of a professional and educational health program managed by an American university. The study provides insights into the linguistic realization of both asking for and giving advice in a written form and thus adds to the literature on advice columns as a specific text genre, on advice in health care contexts, and on Internet communication. The book offers a comprehensive literature review of advice in health encounters and other contexts, and uses this knowledge as a basis for comparison. <i>Advice Online</i> demonstrates how qualitative and quantitative research methods can be successfully combined to arrive at a comprehensive analysis of a discursive practice. It provides essential information on advice-giving for researchers, academics and students in the fields of (Internet) communication, media studies, pragmatics, social psychology and counseling. Health educators who work for advice columns or use similar forms of communication will also benefit from the insights gained in this study.
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Agents of Translation
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- <i>Agents of Translation</i> contains thirteen case studies by internationally recognized scholars in which translation has been used as a way of influencing the target culture and furthering literary, political and personal interests.<br /> The articles describe Francisco Miranda, the “precursor” of Venezuelan independence, who promoted translations of works on the French Revolution and American independence; 19th century Brazilian translations of articles taken from the <i>Révue Britannique</i> about England; Ahmed Midhat, a late 19th century Turkish journalist who widely translated from Western languages; Henry Vizetelly , who (unsuccessfully) attempted to introduce the works of Zola to a wider public in Victorian Britain; and Henry Bohn, who, also in Victorian Britain, (successfully) published a series of works from the classics, many of which were expurgated; Yukichi Fukuzawa, whose adaptation of a North American geography textbook in the Meiji period promoted the concept of the superiority of the Japanese over their Asian neighbours; Samuli Suomalainen and Juhani Konkka, whose translations helped establish Finnish as a literary language; Hasan Alî Yücel, the Turkish Minister of Education, who set up the Turkish Translation Bureau in 1939; the Senegalese intellectual, Cheikh Anta Diop, whose work showed that the Ancient Egyptians had African rather than Indo-European roots; the Centro Cultural de Évora theatre group, which introduced Brecht and other contemporary drama into Portugal after the 1974 Carnation Revolution; 20<sup>th</sup> century Argentine translators of poetry; Haroldo and Augusto de Campos, who have brought translation to the forefront of literary activity in Brazil; and, finally, translators of Bosnian poetry, many of whom work in exile.
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Alignment in Communication
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- <i>Alignment in Communication</i> is a novel direction in communication research, which focuses on interactive adaptation processes assumed to be more or less automatic in humans. It offers an alternative to established theories of human communication and also has important implications for human-machine interaction. A collection of articles by international researchers in linguistics, psychology, artificial intelligence, and social robotics, this book provides evidence on why such alignment occurs and the role it plays in communication. Complemented by a discussion of methodologies and explanatory frameworks from dialogue theory, it presents cornerstones of an emerging new theory of communication. The ultimate purpose is to extend our knowledge about human communication, as well as creating a foundation for natural multimodal dialogue in human-machine interaction. Its cross-disciplinary nature makes the book a useful reference for cognitive scientists, linguists, psychologists, and language philosophers, as well as engineers developing conversational agents and social robots.
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An Interdisciplinary Bibliography on Language, Gender and Sexuality (2000–2011)
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- This comprehensive, state-of-the-art bibliography documents the most recent research activity in the vibrant field of language, gender and sexuality. It provides experts in the field and students in tertiary education with access to language-centred resources on gender and sexuality and is, therefore, an ideal research companion. The main part of the bibliography lists 3,454 relevant publications (monographs, edited volumes, journal articles and contributions to edited volumes) that have been published within the period from 2000 to 2011. It unites work done in linguistics with that of neighbouring disciplines, covering studies dealing with a broad range of languages and cultures around the globe. Alphabetical listing and a keyword index facilitate finding relevant work by author and subject matter. The e-book version additionally enables users to search the entire document for specific terms. Sections on earlier bibliographies and general reference works on language, gender and sexuality complete the compilation.
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Analysing Citizenship Talk
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- Citizenship talk refers to various types of discourse initiated to make citizens take part in politically and socially contested decision-making processes (‘citizen participation’). ‘Citizenship’ has, accordingly, become one of the dazzling key words whenever the democratic deficit of modern societies is moaned about. Asking for citizenship to be conceived of as a communicative achievement, the present book shows that sociolinguistics and pragmatics can essentially contribute to this interdisciplinary up-to-date issue of research: the volume offers a theoretically innovative concept of communicated citizenship and it presents a set of methodological approaches suited to deal with this concept at an empirical level (including contributions from Conversation Analysis, Critical Discourse Analysis, Social Positioning Theory, Speech Act Theory and Ethnography). Furthermore, concrete data and empirical analyses are provided which take up the case of decision-making processes around the application of modern ‘green’ biotechnology (‘GMO field trials’). The volume thus illustrates the kind of findings and results that can be expected from this new and promising approach towards citizenship talk.
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Analyzing Genres in Political Communication
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- Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
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Applied Cultural Linguistics
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- Research in the relatively new field of cultural linguistics has implications for second language learning and intercultural communication. This volume is the first of its kind to bring together studies that examine the implications for applied programs of research in these domains. Collectively, the contributions explore the interrelationship between language, culture, and conceptualisations. Each study focuses on a different language-and-culture. The languages-cultures studied include Japanese, Chinese, Arabic, Persian, English, Aboriginal English and African English. The particular conceptual bases of the contributions range from theories of embodiment and conceptual metaphors to theories of schemas and cultural scripts. Several authors directly address the application of their observations to the fields of second language/dialect learning and intercultural communication, while others first present a theoretical analysis and then explore its practical implications. Collectively, the contributions establish a novel direction for research in applied linguistics.
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Argumentation across Communities of Practice
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Featuring multidisciplinary and transcultural investigations, this volume showcases state-of-the-art scholarship about the impact of argumentation-based discourses and field-specific argumentation practices in a wide range of communities of practice belonging to the media, social, legal and political spheres. The investigations make use of integrative, wide-ranging theoretical perspectives and empirical research methodologies with a focus on argumentation strategies in real-life environments, both private and public, and in constantly growing virtual environments.
This book brings together linguists, argumentation scholars, philosophers and communication specialists who convincingly show how interpersonal and/or intergroup interactions shape, challenge or change the argumentative practices of users, what argumentation skills and strategies become critical and consequential, how argumentative discourse contexts may stimulate or prevent critical reflection and debate, and what are the wider implications at personal, institutional and societal levels. Reaching beyond the boundaries of linguistics and argumentation sciences, this book should be a valuable resource for researchers as well as practitioners in the fields of pragmatic linguistics, argumentation studies, rhetoric, discourse analysis, political sciences and media studies.
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Argumentation and Health
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- In recent years, there has been a growing interest in the role of argumentation in the health care domain. <i>Argumentation and Health</i> is a collection of essays by argumentation theorists reflecting on the way in which the institutional context of health care shapes the argumentative interaction. The volume provides for the first time an overview of the most important recent developments and achievements of the study of argumentation in medical and public oriented health communication. In <i>Argumentation and Health</i> , attention is paid to argumentation in different forms of health communication, such as the medical consultation, direct-to-consumer drug advertising, health brochures and health risk communication. <br />This book is of interest to argumentation theorists, (health) communication scholars, healthcare practitioners, students of medicine and health-related fields, and all other researchers and practitioners interested in the function and characteristics of argumentation in health communication. Originally published in <i>Journal of Argumentation in Context</i>, Vol. 1:1 (2012).
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Argumentation in Context
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- This book series highlights the variety of argumentative practices that have become established in modern society by focusing on the study of context-dependent characteristics of argumentative discourse that vary according to the demands of the more or less institutionalized communicative activity type in which the discourse takes place. Examples of such activity types are parliamentary debates and political interviews, medical consultations and health brochures, legal annotations and judicial sentences, editorials and advertorials in newspapers, and scholarly reviews and essays.
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Argumentation in Dispute Mediation
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- The context of mediation immediately highlights the importance of argumentation as a means to reasonably handle conflict. <i>Argumentation in dispute mediation</i> tackles this topic providing both theoretical insights and detailed empirical argumentative analysis. Its goal is twofold: to explore mediation as a real-life context of argumentation and to show how an increased argumentative awareness could improve conflict resolution.<br />Particular emphasis is accorded to mapping mediation through an interdisciplinary reasoned review of existing accounts. The outline of a conceptual framework of mediation constitutes a solid basis for the study of argumentation in mediation. The argumentative analysis of a corpus of mediation cases, based on the pragma-dialectical account and the Argumentum Model of Topics, shows the mediator’s moves which actually help conflicting parties discuss reasonably. The mediator’s topical potential plays a crucial role in this relation at the levels of issue selection, evoking of cultural-contextual premises and choice of argument schemes.
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Argumentation in Political Deliberation
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- The goal of this volume is to further the examination of the role, shape, and quality of argumentation in political deliberation. The chapters collected in the volume employ the concepts and methods developed within argumentation theory to investigate the specifics of political discourse across various deliberative arenas: from debates in the European Parliament, consensus conferences and public hearings in France, discussions in Dutch online forums, to exchanges of comments in online versions of British newspapers. In this way, the studies reveal the inner workings of argumentative interactions that constitute deliberative discourse – and thus importantly contribute to the study of public deliberation. This should be of interest to the students of argumentation, deliberation, and political discourse. In addition, the volume problematizes and theorizes some vital issues related to the study of situated argumentation, thus advancing the study of argumentation in context.<br />Originally published in <i>Journal of Argumentation in Context</i>, Vol. 2:1 (2013).
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Argumentation in Political Interviews
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- In <i>Argumentation in Political Interviews</i> Corina Andone uses the pragma-dialectical concept of strategic maneuvering to gain a better understanding of political interviews as argumentative practices. She analyzes and evaluates the way in which politicians react in political interviews to the accusation that the position they currently hold is inconsistent with a position they advanced before. The politicians’ responses to such charges are examined for their strategic function by concentrating on a number of concrete cases and explaining how the arguers try to enhance their chances of winning the discussion. In addition, the soundness criteria are formulated for judging properly when the politicians’ responses are indeed reasonable.This book is important to argumentation theorists, discourse analysts, communication scholars and all other researchers and students interested in the way in which language is used for the purpose of persuasion in a political context.<br />Corina Andone is Assistant Professor of Speech Communication, Argumentation Theory and Rhetoric at the Faculty of Humanities of the University of Amsterdam in the Netherlands.
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Argumentation in Practice
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- Since the late 1950s the study of argumentation has developed from a marginal part of logic and rhetoric into a genuine interdisciplinary academic discipline. After having first been primarily concerned with creating an adequate philosophical perspective on argumentation, argumentation theorists have gradually shifted their focus of attention to a more immediate concern with the ins and outs of argumentative <i>praxis</i>. What exactly are the characteristics of situated argumentative discourse in different argumentative ‘action types’? How is the discourse influenced by institutional and contextual constraints? In what way can prominent cases of argumentative discourse be fruitfully analysed? <i>Argumentation in Practice</i> aims to provide insight into some important facets of argumentative praxis and the different ways in which it can be approached. The first part of this volume, ‘Conceptions of problems in argumentative practice’, introduces useful theoretical perspectives. The second part, ‘Empirical studies of argumentative practice’, contains both empirical studies of a general kind and several types of specific case studies.
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Argumentation in the Newsroom
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- The news we see daily is selected from among alternatives by journalists. Argumentation in the Newsroom uses ethnographic data from Swiss television and print newsrooms to shed light on how journalists make decisions regarding the selection and presentation of news items in their daily professional practice. The evidence illustrates that, contrary to the standard view, journalistic decisions are not limited to the influence of standardized production patterns, instinct, or editors’ orders. Rather, in their attempt to produce the best news possible, journalists carefully ponder and discuss their choices, utilizing full-fledged critical discussions at all stages of the newsmaking process. By employing the pragma-dialectical model of a critical discussion in conjunction with the Argumentum Model of Topics, this study provides a detailed reconstruction of how journalists make use of argumentative reasoning, basing their decisions on a complex set of material premises and on recurrent procedural premises.
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The Art of Commemoration
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The Art of Commemoration focuses on a particular historical event that illustrates how nations define their own identities and establish mutual relations in their discourse: the Warsaw Uprising of August 1944 and its Commemoration in 1994. This Commemoration was an innovative and unique form of transnational communication because it brought together representative speakers from all parties involved. They considered the commemorated event from different perspectives: the victim (Poland), the former enemy (Germany) and the former allies (England, USA, France and other countries, as well as Russia which liberated Poland but had not supported the Uprising). A letter from the Pope added a Catholic perspective.
The ‘art of commemoration’ consists in invoking the past events from one’s own perspective while simultaneously considering the other perspectives, as well as in making sense of the past and present at the same time. This volume analyses the artful way in which the speakers coped with these complexities in a full discourse analytic reconstruction of each address.
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Audio Description
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- Audio description (AD) is a narrative technique which provides complementary information regarding the where, who, what and how of any audiovisual content. It translates the visuals into words. The principal function of this ad hoc narrative is to make audiovisual content available to all: be it a guided city tour of Barcelona, a 3D film, or a Picasso painting. Audio description is one of the younger siblings of Audiovisual Translation, and it is epigonic to the audiovisual translation modality chosen. This book is the first volume on the topic written in English and it brings together an international team of leading audio description teachers, scholars, and practitioners to address the basic issues regarding audio description strategies. Using one stimulus, Quentin Tarantino’s film <i>Inglourious Basterds</i> (2009), the authors analysed what, when, where and how to audio describe. The book is written in a collaborative effort, following a bottom up approach. The many issues that surfaced in the process of the analysis were grouped in broader categories represented in the ten chapters this book contains. A good example of a successful international collaboration, the volume sets a robust practical and theoretical framework for the many studies on audio description to come in the future. Considering the structure of the individual contributions, the book is not only oriented towards the identification of the challenges that await the describer, but it also offers an insight into their possible solutions.
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