Feelings, language and referential preferences in advertising (North America, French Canada and France)
Quillard, Geneviève,, 56, 237-258 (2010),
doi = https://doi.org/10.1075/babel.56.3.03gen,
publicationName = John Benjamins,
issn = 0521-9744,
abstract= This study is based on a bilingual corpus made up of advertisements published in North American magazines and their translations for French Canadians, and on a unilingual corpus of advertisements published in France.<p>Drawing primarily on research conducted in the area of cultural studies and on such concepts as universalism/particularism, individualism/collectivism, monochronic/synchronic cultures, etc., this paper analyses the part played by feelings and language, and the referential preferences in the North American advertisements, their translated versions and the French advertisements.
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language=,
type=