Following some initial interrogations on the experiential and creative nature of symbolic-metaphorical processes (e.g. Gendlin, 1997a; Gruber, 1988) and some work on the production and interpretation of linguistically novel metaphors (e.g. Gibbs, 1994; Lakoff & Turner, 1989), we propose a new, ‘emotional-experiential’ perspective on creative metaphors — perhaps, the most historically and sociologically important type of symbolic constructions. The emotional-experiential perspective accounts for the production and interpretation of creative metaphors through idiosyncratic emotion-based associations. Introspective, laboratory, and illustrative case study evidence from several Western cultures is provided. Implications for broad issues concerning creative metaphor and symbolization are discussed.