%0 Journal Article %A Klare, George R. %T Writing to inform: Making it readable %D 1979 %J Information Design Journal %V 1 %N 2 %P 98-105 %@ 0142-5471 %R https://doi.org/10.1075/idj.1.2.04kla %I John Benjamins %X Persons who write to inform others need to consider how readable their writing will be. The issue breaks down into two sub-questions; predicting how readable an existing piece of writing will be, and producing a readable piece of writing. Exact answers to these complex questions cannot be given, but research has begun to provide some useful suggestions which can help to make writing more efficient to read, easier to understand, and more likely to be accepted. %U https://www.jbe-platform.com/content/journals/10.1075/idj.1.2.04kla