Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements van Mulken, Margot and Enschot, Renske van and Hoeken, Hans,, 13, 155-164 (2005), doi = https://doi.org/10.1075/idjdd.13.2.09mul, publicationName = John Benjamins, issn = 0142-5471, abstract= , language=, type=