@article{jbp:/content/journals/10.1075/jaic.1.1.10sch, author = "Schulz, Peter J. and Meuffels, Bert", title = "“It is about our body, our own body!”: On the difficulty of telling dutch women under 50 that mammography is not for them", journal= "Journal of Argumentation in Context", year = "2012", volume = "1", number = "1", pages = "130-142", doi = "https://doi.org/10.1075/jaic.1.1.10sch", url = "https://www.jbe-platform.com/content/journals/10.1075/jaic.1.1.10sch", publisher = "John Benjamins", issn = "2211-4742", type = "Journal Article", keywords = "breast cancer screening", keywords = "persuasion", keywords = "argumentation in health care setting", keywords = "boundaries of argumentation", keywords = "health communication leaflet", abstract = "This article is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflets for the exclusion of women under 50 from routine mammographic screenings do not work.", }