Figurative Thought and Language

How do the experiences of people who have different bodies (deaf versus hearing) shape their thoughts and metaphors? Do different linguistic modes of expression (signed versus spoken) have a shaping force as well? This book investigates the metaphorical production of culturally-Deaf translators who work from English to American Sign Language (ASL). It describes how Event Structure Metaphors are handled across languages of two different modalities. Through the use of corpus-based evidence, several specific questions are addressed: are the main branches of Event Structure Metaphors – the Location and Object branches – exhibited in ASL? Are these two branches adequate to explain the event-related linguistic metaphors identified in the translation corpus? To what extent do translators maintain, shift, add, and omit expressions of these metaphors? While answering these specific questions, this book makes a significant elaboration to the two-branch theory of Event Structure Metaphors. It raises larger questions of how bilinguals handle competing conceptualizations of events and contributes to emerging interest in how body specificity, linguistic modes, and cultural context affect metaphoric variability.

Intersubjectivity and usage play central roles in figurative language and are pivotal notions for a cognitively realistic research on figures of thought, speech, and communication. This volume brings together thirteen studies that explore the relationship between figurativity, intersubjectivity and usage from the Cognitive Linguistics perspective. The studies explore the impact of figurativity on areas of lexicon and grammar, on real discourse, and across different semiotic systems. Some studies focus on the psychological processes of the comprehension of figurativity; other studies address the ways in which figures of thought and language are socially shared and the variation of figures through time and space. Moreover, some contributions are established on advanced corpus-based techniques and experimental methods. There are studies about metaphor, metonymy, irony and puns; about related processes, such as humor, empathy and ambiguation; and about the interaction between figures. Overall, this volume offers the advantages and the opportunities of an interactional and usage-based perspective of figurativity, embracing both the psychological and the intersubjective reality of figurative thought and language and empirically emphasizing the multidimensional character of figurativity, its central function in thought, and its impact on everyday communication.

The contents of the volume prove the vitality of cognitive linguistic studies of figuration when combined with new research methodologies, in tandem with other disciplines, and also when applied to an ever broader range of topics. Individual chapters are concerned not only with some fundamental issues of defining and delimiting metaphor and metonymy, with the impact of figuration on grammatical forms, but are also exemplary discussions of how figurative language is processed and understood, as well as studies of practical ramifications of the use of figurative language in various types of discourse (the language of media, politics and healthcare communication). Most of the volume assumes a synchronic perspective, but diachronic coverage of processes is not missing either. In short, the volume demonstrates how rewarding it is to return to the true origins of cognitive linguistics for new inspiration and take a fresh start promising a true cornucopia of future results.

This book combines explanatory breadth with analytical delicacy. It offers a comprehensive study of a broad array of traditional figures of speech by systematizing linguistic evidence of the cognitive processes underlying them. Such processes are explicitly linked to different communicative consequences, thus bringing together pragmatics and cognition. This type of study has allowed the authors to provide new definitions for all the figures while making their dependency relations fully explicit. For example, hypallage, antonomasia, anthimeria, and merism are studied as variants of metonymy, and analogy, paragon, and allegory as variants of metaphor. An important feature of the book is its special emphasis on the combinations of figures of speech into conceptually more complex configurations. Finally, the book accounts for the principles that regulate the felicity of figurative expressions. The result is a broad integrative framework for the analysis of figurative language grounded in the relationship between pragmatics and cognition.

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.

How does the concept of time, elusive and inconceivable as it may be, lend itself to verbal creativity? Is it possible to trace something like a “poetics of time”? This book embarks on this endeavor initiated by the assumption that verbal creativity can shed some new light on our understanding of time, challenging everyday linguistic patterns and manipulating mental representations in unforeseen ways. Drawing on empirical evidence from Modern Greek poetry, the book offers a unified account of time conceptualization along a continuum of various degrees of non-conventionality. It also shows, unlike what has been traditionally assumed in the literature, that creativity in the expression of time is not limited to metaphor but extends to other figurative tropes that are perhaps specific to poetry. Poetry thus transpires as an ideal testing frame for exploring temporal cognition and meaning construction alike.

The chapters in this volume apply the methodology of relevance theory to develop accounts of various pragmatic phenomena which can be associated with the broadly conceived notion of style. Some of them are devoted to central cases of figurative language (metaphor, metonymy, puns, irony) while others deal with issues not readily associated with figurativeness (from multimodal communicative stimuli through strong and weak implicatures to discourse functions of connectives, particles and participles). Other chapters shed light on the use of specific communicative styles, ranging from hate speech to humour and humorous irony.

Using the relevance-theoretic toolkit to analyse a spectrum of style-related issues, this volume makes a case for the model of pragmatics founded upon inference and continuity, understood as the non-existence of sharply delineated boundaries between classes of communicative phenomena.