1887

Re-Covered Rose

A case study in book cover design as intersemiotic translation

image of Re-Covered Rose
GBP
Buy:£55.00 + Taxes
  • Author(s): Marco Sonzogni 1
  • View Affiliations Hide Affiliations
    Affiliations: 1: Victoria University of Wellington
  • Format: PDF
  • Publication Date December 2011
  • e-Book ISBN: 9789027282170
  • DOI: https://doi.org/10.1075/z.169

Abstract

When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco’s bestseller <i>The Name of the Rose</i> as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an ‘equivalent representation’ of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? <i>Re-Covered Rose</i> tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies. <br />Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga.

Subjects: Semiotics; Theoretical literature & literary studies; Translation studies

References

References

http://instance.metastore.ingenta.com/content/books/9789027282170
Loading
/content/books/9789027282170
dcterms_subject,pub_keyword
10
5
Chapter
content/books/9789027282170
Book
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error