Books

Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21^st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies.

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Traditional text types (or genres) are complex linguistic, sociocultural and cognitive phenomena that can only be analysed in flexible interdisciplinary frameworks fusing structural and process-oriented approaches and combining quantitative description with qualitative interpretation and evaluation. The theoretical and methodological implications of the prototypical text type concept which is developed in this book are explored in an exhaustive case study of a representative (ie prototypical) genre: the wedding report, a conventional type of news report published in local English newspapers. The distinctive contextual and textual features — situational context, text production processes, function, thematic structure, and form on the macro- and microlevel — are analysed synchronically and diachronically. The linguistic findings are integrated into a comprehensive view of the interplay between the genre as a linguistic frame and its sociocultural context. The study puts special emphasis on addressing the methodological problems arising from the inherent fuzziness of traditional text types, and can thus serve as a detailed working model of genre analysis, designed to be adapted to the specific requirements of similar studies.

The present bibliography suggests that there has been a constant flow of publications which survey the discipline of linguistics in its various stages of development. It attempts to offer a comprehensive coverage of general accounts of the history of linguistic thought in the western world over the last 150 years.

This monograph deals with the ‘aboutness’ of language. First, the sense in which language ‘is about’ or ‘reflects’ both reality and a mental picture of reality is turned into a cornerstone of a reflectionist or ‘Speculative Grammarian’ semantics and pragmatics. Second, the ‘Speculative Grammar’ idea is made concrete in a logico-linguistic account of the way language ‘is about’ the whole of reality as well as about certain fractions of it. Third, the reflectionist perspective is used for a universalist account of the way speech acts ‘are about’ their subjects, topics, and foci.

In "What is Meaning" (1903) the author elaborates on the fundamental tenets of her theory of sign, to which she gave the overall term ‘significs’. One of the main obstacles to an adequate theory of meaning, in Lady Welby’s opinion, is the unfounded assumption of fixed sign meaning. "There is, strictly speaking, no such thing as the Sense of a word, but only the sense in which it is used – the circumstances, state of mind, reference, ‘universe of discourse’ belonging to it. The Meaning of a word is the intent which it is desired to convey – the intention of the user. The Significance is always manifold, and intensifies its sense as well as its meaning, by expressing its importance, its appeal to us, its moment for us, its emotional force, its ideal value, its moral aspect, its universal or at least social range."

This facsimile of the 1903 edition of "What is Meaning" is accompanied by an essay on "Significs as a Fundamental Science" by Achim Eschbach, and "A Concise History of Significs" by G. Mannoury.

This volume offers a critical appraisal of the tension between theory and empirical evidence in research on information structure.

The relevance of ‘unexpected’ data taken into account in the last decades, such as the well-known case of non-focalizing cleft sentences in Germanic and Romance, has increasingly led us to give more weight to explanations involving inferential reasoning, discourse organization and speakers’ rhetorical strategies, thus moving away from ‘sentence-based’ perspectives. At the same time, this shift towards pragmatic complexity has introduced new challenges to well-established information-structural categories, such as Focus and Topic, to the point that some scholars nowadays even doubt about their descriptive and theoretical usefulness.

This book brings together researchers working in different frameworks and delving into cross-linguistic as well as language-internal variation and language contact. Despite their differences, all contributions are committed to the same underlying goal: appreciating the relation between linguistic structures and their context based on a firm empirical grounding and on theoretical models that are able to account for the challenges and richness of language use.

The noun is an apparent cross-linguistic universal; nouns are central targets of language acquisition; they are frequently prototypical exemplars of Saussurian arbitrariness. This volume considers nouns in sign languages and in the evanescent performances of homesigners (and gesturers), which exhibit considerable iconic motivation. Do such systems mark nouns formally? Do they share strategies for forming nominal expressions? Individual chapters consider formal criteria for a noun/verb distinction in sign languages with different socio-linguistic profiles, strategies of “patterned iconicity” in a subcategory of nouns in both well-established and emerging sign languages, grammatical markers for a nominal class in a first generation family homesign system from Mexico, and the changing role of handshapes in signs referring to action and objects over the gradual development of a single deaf child’s homesign. The volume is of special interest to scholars of gesture, sign languages, linguistic typology, and the evolution, socialization, and ethnography of language. Originally published in Gesture Vol. 13:3 (2013).

Where is Adaptation? Mapping cultures, texts, and contexts explores the vast terrain of contemporary adaptation studies and offers a wide variety of answers to the title question in 24 chapters by 29 international practitioners and scholars of adaptation, both eminent and emerging. From insightful self-analyses by practitioners (a novelist, a film director, a comics artist) to analyses of adaptations of place, culture, and identity, the authors brought together in this collection represent a broad cross-section of current work in adaptation studies. From the development of technologies impacting film festivals, to the symbiotic potential of interweaving disability and adaptation studies, censorship, exploring the “glocal,” and an examination of the Association for Adaptation Studies at its 10th anniversary, the original contributions in this volume aim to trace the leading edges of this evolving field.

At last — a comprehensive account of the ideas of Benjamin Lee Whorf which not only explains the nature and logic of the linguistic relativity principle but also situates it within a larger ‘theory complex’ delineated in fascinating detail. Whorf’s almost unknown unpublished writings (as well as his published papers) are drawn on to show how twelve elements of theory interweave in a sophisticated account of relations between language, mind, and experience. The role of language in cognition is revealed as a central concern, some of his insights having interesting affinity with modern connectionism. Whorf’s gestaltic ‘isolates’ of experience and meaning, crucial to understanding his reasoning about linguistic relativity, are explained. A little known report written for the Yale anthropology department is used extensively and published for the first time as an appendix. With the Whorf centenary in 1997, this book provides a timely challenge to those who take pleasure in debunking his ideas without bothering to explore their subtlety or even reading them in their original form.