Subject collection: Communication Studies (152 titles, 2000–2015)
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Subject collection: Communication Studies (152 titles, 2000–2015)
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Collection Contents
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Writing(s) at the Crossroads
More LessThis volume aims at contributing to an interpretive approach to writing and its dynamics. It offers a general scope on the process-product interface by multiplying the points of view on both the process and the product and their links. The book presents new findings and perspectives in the study of language and writing, both theoretical and methodological (e.g. dual process models of writing, pragmatics of writing, linguistic analysis of psycholinguistic units such as bursts of production). It also presents new tools for a longitudinal approach to the writing steps, key-stroke logging with integrated linguistic modules, and textometric analysis of written texts. The volume is composed of five sections that highlight different approaches to writing from the viewpoint of multiple disciplines: Anthropology, Cognitive Psycholinguistics, Communication Studies, Didactics (Applied Linguistics), Discourse Analysis, Literacy, Sociolinguistics and Text Genetics. This book will be relevant for scholars and students interested in writing, text analysis, literacy, learning and teaching.
As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
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What We Remember
More LessThis interdisciplinary monograph explores the discursive manifestations of the conflict over how to remember and interpret the actions of the military during the last dictatorship in Uruguay (1973-1985). Through the exploration of the discursive ways in which this powerful group represents past events and participants, we can trace the ideological struggle over how to reconstruct a traumatic past. By looking at memory as a social and discursive practice, the analysis identifies particular semiotic practices and linguistic patterns deployed in the construction of memory. The discursive description of what is remembered, how it is remembered, and who remembers serves to explain how the institution’s construction of the past is transformed and maintained to respond to outside criticism and create an institutional identity as a lawful state apparatus. This book should interest discourse analysts, historians, sociologists and researchers in the field of transitional justice.
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Web Advertising
More LessThis book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
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