Subject collection: Psychology (246 titles, 1978–2015)
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Subject collection: Psychology (246 titles, 1978–2015)
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Collection Contents
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Writing and Literacy in Chinese, Korean and Japanese
More LessThe book describes how the three East Asian writing systems-Chinese, Korean, and Japanese- originated, developed, and are used today. Uniquely, this book: (1) examines the three East Asian scripts (and English) together in relation to each other, and (2) discusses how these scripts are, and historically have been, used in literacy and how they are learned, written, read, and processed by the eyes, the brain, and the mind.
In this second edition, the authors have included recent research findings on the uses of the scripts, added several new sections, and rewritten several other sections. They have also added a new Part IV to deal with issues that similarly involve all the four languages/scripts of their interest.
The book is intended both for the general public and for interested scholars. Technical terms (listed in a glossary) are used only when absolutely necessary.
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Washing the Brain – Metaphor and Hidden Ideology
More LessContemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies.
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Writing Organization
More LessCarl Rhodes examines the implicit power of writing and authorship that is at play when people and organisations are (re)presented in research. To explore this, the book reports a research project in the area of organisational storytelling that investigates how people in one organisation used stories to (re)present their own learning experiences from the implementation of a quality management program. This research is written in three principal genres: autobiography, ethnography and a fictional short story. These (re)presentational strategies are reviewed to examine how different genres effect authority in different ways. Drawing extensively on the work of Mikhail Bakhtin and on writers associated with postmodernism and poststructuralism, the book offers a challenging discussion of what organisational research might be when the notion of the equivalence of reality and representation is radically questioned.
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Why We Curse
More LessPsychiatrists, psychologists, neurologists, linguists and speech pathologists currently have no coherent theory to explain why we curse and why we choose the words we do when we curse. The Neuro-Psycho-Social Theory of Speech draws together information about cursing from different disciplines and unites them to explain and describe the psychological, neurological, cultural and linguistic factors that underlie this startling phenomenon.
Why We Curse is divided into five parts. Part 1 introduces the dimensions and scope of cursing and outlines the NPS Theory, while Part 2 covers neurological variables and offers evidence for right brain dominance during emotional speech events. Part 3 then focuses on psychological development including language acquisition, personality development, cognition and so forth, while Part 4 covers the wide variety of social and cultural forces that define curse words and restrict their usage. Finally, Part 5 concludes by examining the social and legal implications of cursing, treating misconceptions about cursing, and setting the agenda for future research.
The work draws on new research by Dr. Jay and others and continues the research reported in his groundbreaking 1992 volume Cursing in America. A psycholinguistic study of dirty language in the courts, in the movies, in the schoolyards and on the streets.
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