1887
Volume 34, Issue 1
  • ISSN 1461-0213
  • E-ISSN: 1570-5595
USD
Buy:$35.00 + Taxes

Abstract

Abstract

The increasing digitalisation of communication has not gone unnoticed by the US military. The teaching of communication takes place at the Defense Information School (DINFOS), providing professional instruction to US military members, civilian personnel and allies from around the world. With the emergence of social media and the increasing significance of user-generated content, the teaching of communication, even more so than previously, prioritises the collaboration of academic researchers, practitioners and industry leaders in digitalised media for professional development. Viewing the collaboration as an example of transdisciplinary practice (McGregor, 2014), this paper seeks to gain insight into their thoughts on social media messaging and management for developing themes (Perrin & Kramsch, 2018) for research and practice, as well as for teaching language learners to be language workers (Koller, 2018) in a digitalised mediated world. The analysis of the social media workshop from 2017 is inspired by content analysis (Krippendorff, 2004). Through the analysis, the themes of “Community”, “Content” and “Conduct” are created based on a series of 23 lectures for practitioners by senior officers, academic researchers and persons from social media companies like Twitter and Instagram. The analysis shows, among other things, that the technological dimension of social media may constrain and enable language use in unpredictable ways. For research, practice and learning, the themes may function as a “shared language” for more effective language use towards the increasing digitalisation of communication. The paper concludes by reflecting on two concerns within transdisciplinarity, specifically transdisciplinary identity (Augsburg, 2014) and the link between process and impact (Hansson & Polk, 2018).

Loading

Article metrics loading...

/content/journals/10.1075/aila.20011.bre
2021-09-09
2021-10-17
Loading full text...

Full text loading...

References

  1. Augsburg, T.
    (2014) Becoming transdisciplinary: The emergence of the trandisciplinary individual. World Futures, 70(3–4), 233–237. 10.1080/02604027.2014.934639
    https://doi.org/10.1080/02604027.2014.934639 [Google Scholar]
  2. Cots, J. M., & Garrett, P.
    (2017) Language awareness. InJ. M. Cots & P. Garrett (Eds.), The Routledge handbook of language awareness (pp.1–19). Routledge. 10.4324/9781315676494‑1
    https://doi.org/10.4324/9781315676494-1 [Google Scholar]
  3. Englander, R., Frank, J., Carraccio, C., Sherbino, J., Ross, S., & Snell, L.
    (2017) Toward a shared language for competency-based medical education. Medical Teacher, 39(6), 582–587. 10.1080/0142159X.2017.1315066
    https://doi.org/10.1080/0142159X.2017.1315066 [Google Scholar]
  4. Garrett, P.
    (2010) Language awareness. InM. Berns (Ed.), Concise encyclopedia of applied linguistics (pp.293–295). Elsevier.
    [Google Scholar]
  5. Handford, M., Garrett, P., & Cots, J. M.
    (2019) Introduction to language awareness in professional communication contexts. Language Awareness, 28(3), 163–165. 10.1080/09658416.2019.1654647
    https://doi.org/10.1080/09658416.2019.1654647 [Google Scholar]
  6. Hansson, S., & Polk, M.
    (2018) Assessing the impact of transdisciplinary research: The usefulness of relevance, credibility, and legitimacy for understanding the link between process and impact. Research Evaluation, 27(2), 132–144. 10.1093/reseval/rvy004
    https://doi.org/10.1093/reseval/rvy004 [Google Scholar]
  7. Irimiea, S. B.
    (2017) Professional discourse as social practice. European Journal of Interdisciplinary Studies, 3(4), 108–119. 10.26417/ejis.v3i4.p108‑119
    https://doi.org/10.26417/ejis.v3i4.p108-119 [Google Scholar]
  8. Kietzmann, J. H., Hermkens, K., McCarthy, I., Silvestre, P., & Bruno, S.
    (2011) Social media? Get Serious! Understanding the functional building blocks of social media. Business Horizons, 54, 241–251. 10.1016/j.bushor.2011.01.005
    https://doi.org/10.1016/j.bushor.2011.01.005 [Google Scholar]
  9. Koller, V.
    (2018) Language awareness and language workers. Language Awareness, 27(1–2), 4–20. 10.1080/09658416.2017.1406491
    https://doi.org/10.1080/09658416.2017.1406491 [Google Scholar]
  10. Kramsch, C., & Whiteside, A.
    (2008) Language ecology in multilingual settings. Towards a theory of symbolic competence. Applied Linguistics, 29(4), 645–671. 10.1093/applin/amn022
    https://doi.org/10.1093/applin/amn022 [Google Scholar]
  11. Krippendorff, K.
    (2004) Content analysis: An introduction to its methodology (2nd ed.) Sage.
    [Google Scholar]
  12. McGregor, S. L. T.
    (2014) Introduction to special issue on transdisciplinarity. World Futures, 70, 161–163. 10.1080/02604027.2014.934622
    https://doi.org/10.1080/02604027.2014.934622 [Google Scholar]
  13. Melo, J. V.
    (2016) In search of a shared language: The Goan Diplomatic Protocol. Journal of Early Modern History, 20, 390–407. 10.1163/15700658‑12342504
    https://doi.org/10.1163/15700658-12342504 [Google Scholar]
  14. Nicolescu, B.
    (2014) Methodology of transdisciplinarity. World Futures, 70(3–4), 186–199. 10.1080/02604027.2014.934631
    https://doi.org/10.1080/02604027.2014.934631 [Google Scholar]
  15. Orna-Montesinos, C.
    (2013) English as an international language in the military: A study of attitudes. LSP Journal, 4(1), 87–105.
    [Google Scholar]
  16. Patterson, E.
    (2010) Shared goals, shared language. Journal of Human Security, 6(3), 36–49. 10.3316/JHS0603036
    https://doi.org/10.3316/JHS0603036 [Google Scholar]
  17. Perrin, D., & Kramsch, C.
    (2018) Transdisciplinarity in applied linguistics. AILA Review, 31, 1–13. 10.1075/aila.00010.int
    https://doi.org/10.1075/aila.00010.int [Google Scholar]
  18. Saber, A.
    (2018) Lexicogenic matrices and institutional roles of U.S. military jargon. Lexis, 11, 1–22. 10.4000/lexis.1179
    https://doi.org/10.4000/lexis.1179 [Google Scholar]
  19. Sin, C., & Neave, G.
    (2016) Employability deconstructed: perceptions of Bologna stakeholders. Studies in Higher Education, 41(8), 1447–1462. 10.1080/03075079.2014.977859
    https://doi.org/10.1080/03075079.2014.977859 [Google Scholar]
  20. Van Leeuwen, T.
    (2017) Language awareness and multimodality. InJ. M. Cots & P. Garrett (Eds.), The Routledge handbook of language awareness (pp.357–374). Routledge. 10.4324/9781315676494‑22
    https://doi.org/10.4324/9781315676494-22 [Google Scholar]
  21. Van Manen, M.
    (1984) Practicing phenomenological writing. Phenomenology + Pedagogy, 2(1), 36–69.
    [Google Scholar]
  22. Zhu, S., Yang, H. H., Xu, S., & MacLeod, J.
    (2020) Understanding social media competence in higher education: Development and validation of an instrument. Journal of Educational Computing Research, 57(8), 1935–1955. 10.1177/0735633118820631
    https://doi.org/10.1177/0735633118820631 [Google Scholar]
  23. DINFOSofficial
    DINFOSofficial. 28March 2017 Day 1: Opening Remarks and #StateofDINFOS [Video]. YouTube. https://www.youtube.com/watch?v=GevtIS3TnOw&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=2&t=0s
  24. DINFOSofficial
    DINFOSofficial. 28March 2017 Day 1: Brad Kimberly (Defense Media Activity) Explains the Social Media Ops Center [Video]. YouTube. https://www.youtube.com/watch?v=eaB7F1z-43E&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=2
  25. DINFOSofficial
    DINFOSofficial. 28March 2017 Day 1: Tiffany Miller (Defense Media Activity): DoD Content Curation & Creation Strategy [Video]. YouTube. https://www.youtube.com/watch?v=u8LR4YgI05M&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=3
  26. DINFOSofficial
    DINFOSofficial. 28March 2017 Day 1: Col Eric Bloom (SHAPE PAO): NATO Digital Media Management [Video]. YouTube. https://www.youtube.com/watch?v=4b1fZW9KN3Y&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=4
  27. DINFOSofficial
    DINFOSofficial. 29March 2017 Day 2: Andrew Finlayson (SmithGeiger): Turn Your Phone into a Super Snackable Machine [Video]. YouTube. https://www.youtube.com/watch?v=QOoSasB4MZM&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=5
  28. DINFOSofficial
    DINFOSofficial. 29March 2017 Day 2: Rebecca Matulka (Dept of Interior): Experimenting on Social Media and Adapting from Failure [Video]. YouTube. https://www.youtube.com/watch?v=PAZN3LPpQSs&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=6
  29. DINFOSofficial
    DINFOSofficial. 30March 2017 Day 2: Jared Benoff (Twitter): Twitter – It’s what’s Happening [Video]. YouTube. https://www.youtube.com/watch?v=ef3LWLRs2LU&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=7
  30. DINFOSofficial
    DINFOSofficial. 30March 2017 Day 2: Heather Myklegard (SocialMoxie): Organic Social Media Strategy [Video]. YouTube. https://www.youtube.com/watch?v=Cj-1GSYtoYI&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=8
  31. DINFOSofficial
    DINFOSofficial. 30March 2017 Day 2: Jodi Cramer (Air Force Judge Advocate): Records Management Reality [Video]. YouTube. https://www.youtube.com/watch?v=bqKj-0CnNGI&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=9
  32. DINFOSofficial
    DINFOSofficial. 30March 2017 Day 2: Clayton Filipowicz (DMA): Social Media at the Tactical Level [Video]. YouTube. https://www.youtube.com/watch?v=EdwnsAk-K0M&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=10
  33. DINFOSofficial
    DINFOSofficial. 30March 2017 Day 2: MSgt Nicholas Kurtz (DINFOS): Snackable Content – Video Tips for Social Media [Video]. YouTube. https://www.youtube.com/watch?v=nzUU6t9wNw0&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=11
  34. DINFOSofficial
    DINFOSofficial. 30March 2017 Day 3: GySgt Joseph DiGirolamo (USMC): SXSW 2017 Social Media Takeaways [Video]. YouTube. https://www.youtube.com/watch?v=2YwhOfU61vk&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=14
  35. DINFOSofficial
    DINFOSofficial. 30March 2017 Day 3: Jason Kelly (US Navy): Multi Platform Engagement [Video]. YouTube. https://www.youtube.com/watch?v=QiGSl4wIVXk&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=15
  36. DINFOSofficial
    DINFOSofficial. 31March 2017 Day 3: Brett Mikoy and Doug Barszcz (LinkedIn): Engaging Professionals on LinkedIn [Video]. YouTube. https://www.youtube.com/watch?v=sPq1_m2pBOM&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=16
  37. DINFOSofficial
    DINFOSofficial. 31March 2017 Day 3: Megan Cronhardt (MilSuite): MilSuite and Social Business [Video]. YouTube. https://www.youtube.com/watch?v=d3po3Hk9dYo&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=17
  38. DINFOSofficial
    DINFOSofficial. 31March 2017 Day 3: Jon Judah (HUGE): Users, Not Audiences – Finding Your Voice in a Digital World [Video]. YouTube. https://www.youtube.com/watch?v=kGuDFZVX6DE&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=18
  39. DINFOSofficial
    DINFOSofficial. 1April 2017 Day 4: LT Sarah Janaro & PO2 Diana Honings (USCG): Instagram Takeovers [Video]. YouTube. https://www.youtube.com/watch?v=cP6XfouQjq0&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=19
  40. DINFOSofficial
    DINFOSofficial. 1April 2017 Day 4: SFC Matthew Macroberts (US Army): Imposter Management [Video]. YouTube. https://www.youtube.com/watch?v=N6dhYYquDpE&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=20
  41. DINFOSofficial
    DINFOSofficial. 1April 2017 Day 4: Jennifer Grygiel (Syracuse University): Virtual Honor Codes in the Age of Social Media [Video]. YouTube. https://www.youtube.com/watch?v=Ym7dM3VWpLY&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=21
  42. DINFOSofficial
    DINFOSofficial. 1April 2017 Day 4: Justin Herman (GSA): Storytelling Capacity through Virtual Reality [Video]. YouTube. https://www.youtube.com/watch?v=VpIAr9jhiVE&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=22
  43. DINFOSofficial
    DINFOSofficial. 1April 2017 Day 4: Tatum Vayavananda (DMA Pacific): Analytics for Today – What you Think Matters Doesn’t [Video]. YouTube. https://www.youtube.com/watch?v=VqLBQmhA_g4&list=PLX7fWuSKiPwic93tI72slYm1IgpZVd1HL&index=23
http://instance.metastore.ingenta.com/content/journals/10.1075/aila.20011.bre
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error