Volume 24, Issue 1
  • ISSN 0155-0640
  • E-ISSN: 1833-7139
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This paper describes a study which examines how people interpret the safe sex messages presented in posters distributed throughout Australian airports as part of the government’s Travel Safe AIDS awareness campaign. The subjects who participated in the study were all under 25 years old, one of the target groups for the particular campaign. The group was made up of 20 native speakers of English and 20 non-native speakers of English. Both groups of readers largely recognized the intended messages of the texts and, in many cases, learnt something new from them. This was particularly the case with the non-native speakers of English. The paper cautions, however, on drawing the conclusion from the study that readers will necessarily enter into the intended reading position of the texts, and respond positively to them.


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  • Article Type: Research Article
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