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A joint research project between Edith Cowan University and the Guangzhou Foreign Language University, China, is seeking to find out whether university students achieve greater proficiency than otherwise when instruction is given intensively or by immersion approaches. This paper situates the research in the context of research on intensive and immersion language education at University level, particularly in the U.S.A. and Canada, outlines some principles and problems associated with the research and reports on the progress of the first phase of the project.