Volume 1, Issue 2
  • ISSN 2452-0063
  • E-ISSN: 2452-0071
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In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues – that is, the media may set the "agenda" of the campaign.


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  • Article Type: Research Article
Keyword(s): agenda setting; North Carolina; political reality
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