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The agenda-setting function of mass media1,2
- Source: The Agenda Setting Journal, Volume 1, Issue 2, Jan 2017, p. 105 - 116
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- 18 Aug 2017
Abstract
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues – that is, the media may set the "agenda" of the campaign.
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