Volume 2, Issue 1
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Abstract

This study combines and extends two existing aspects of agenda setting: intermedia and visual agenda setting. It defines and explores intermedia visual agenda setting by comparing the Associated Press’ top photos to what appears on the front pages of top-circulation U.S. newspapers. Only 25.88% of Associated Press photos used on the front pages came from the Associated Press’ top visual agenda, but findings indicate top general news photos are more likely to be used and top sports photos are less likely to be used. Additionally, photos from the Associated Press’ top visual agenda are more likely to be in non-dominant positions on the front page. These findings indicate that some intermedia visual agenda setting takes place and calls for more research in this area.

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2018-03-29
2024-03-19
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Keyword(s): agenda setting; intermedia visual agenda setting; quantitative content analysis; visual communication

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