1887
  1. Home
  2. e-Journals
  3. The Agenda Setting Journal
  4. Volume 2, Issue 1
  5. Article
Volume 2, Issue 1
  • ISSN 2452-0063
  • E-ISSN: 2452-0071
USD
Buy:$35.00 + Taxes

Abstract

This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.

© John Benjamins Publishing Company
Loading

Article metrics loading...

/content/journals/10.1075/asj.17008.moh
2018-03-29
2023-12-04

  • From This Site

    /content/journals/10.1075/asj.17008.moh
    dcterms_title,dcterms_subject,pub_keyword
    -contentType:Journal -contentType:Contributor -contentType:Concept -contentType:Institution
    10
    5
Loading full text...

Full text loading...

References

  1. Cheng, Z. , Golan, G. J. , & Kiousis, S.
    (2016) The second-level agenda-building function of the Xinhua News Agency: Examining the role of government-sponsored news in mediated public diplomacy. Journalism Practice, 10(6), 744–762.10.1080/17512786.2015.1063079
     https://doi.org/10.1080/17512786.2015.1063079 [Google Scholar]
  2. D’Aprix, R.
    (1996) Communicating for change: Connecting the workplace with the marketplace. San Francisco, CA: Jossey-Bass.
     [Google Scholar]
  3. Dunn, J. R. , & Schweitzer, M. E.
    (2005) Feeling and believing: The influence of emotion on trust. Journal of Personality and Social Psychology, 88(5), 736–748. doi: 10.1037/0022‑3514.88.5.736
     https://doi.org/10.1037/0022-3514.88.5.736 [Google Scholar]
  4. Entman, R. M.
    (1993) Framing: Toward a clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. doi: 10.1111/j.1460‑2466.1993.tb01304.x
     https://doi.org/10.1111/j.1460-2466.1993.tb01304.x [Google Scholar]
  5. Foster, C. , Thrasher, J. , Kim, S. -H. , Rose, I. , Besley, J. C. , & Navarro, A.
    (2012) Agenda building influences on the news media’s coverage of the U.S. Food and Drug Administration’s push to regulate tobacco, 1993–2009. Journal of Health and Human Services Administration, 35, 300–327.
     [Google Scholar]
  6. Graham, J. , Nosek, B. A. , Haidt, J. , Iyer, R. , Koleva, S. , & Ditto, P. H.
    (2011) Mapping the modal domain. Journal of Personality and Social Psychology, 101(2), 366. doi: 10.1037/a0021847
     https://doi.org/10.1037/a0021847 [Google Scholar]
  7. Greenest universities
    Greenest universities (2017) BestColleges.com. Retrieved fromwww.bestcolleges.com/features/greenest-universities/
     [Google Scholar]
  8. Guo, L. , & McCombs, M.
    (2011, May). Network agenda setting: A third level of media effects. Paper presented at theannual conference of International Communication Association, Boston, MA.
     [Google Scholar]
  9. (2016) The power of information networks: New directions for agenda setting. New York, NY: Routledge.
     [Google Scholar]
  10. Guo, L. , Vu, H. T. , & McCombs, M.
    (2012) An expanded perspective on agenda-setting effects: Exploring the third level of agenda setting. Revista De Comunicación, 11, 51–68.
     [Google Scholar]
  11. Hallahan, K.
    (1999) Seven models of framing: Implications for public relations. Journal of Public Relations Research, 11(3), 205–242. doi: 10.1207/s1532754xjprr1103_02
     https://doi.org/10.1207/s1532754xjprr1103_02 [Google Scholar]
  12. Hopmann, D. N. , Elmelund-Praestekaer, C. , Albaek, E. , Vliegenthart, R. , & de Vreese, C. H.
    (2010) Party media agenda-setting: How parties influence election news coverage. Party Politics, 18(2), 173–191. doi: 10.1177/1354068810380097
     https://doi.org/10.1177/1354068810380097 [Google Scholar]
  13. Hughes, A. , & Dann, S.
    (2009) Political marketing and stakeholder engagement. Marketing Theory, 9(2), 243–256. doi: 10.1177/1470593109103070
     https://doi.org/10.1177/1470593109103070 [Google Scholar]
  14. Iyengar, S.
    (1991) Is anyone responsible? How television frames political issues. Chicago, IL: University of Chicago Press. doi: 10.7208/chicago/9780226388533.001.0001
     https://doi.org/10.7208/chicago/9780226388533.001.0001 [Google Scholar]
  15. Johnson, T. J.
    (Ed.) (2014) Agenda setting in a 2.0 world: A tribute to Maxwell McCombs. New York: Routledge.
     [Google Scholar]
  16. Kim, J-N. , & Grunig, J. E.
    (2011) Problem solving and communicative action: A situational theory of problem solving. Journal of Communication, 61, 120–149. doi: 10.1111/j.1460‑2466.2010.01529.x
     https://doi.org/10.1111/j.1460-2466.2010.01529.x [Google Scholar]
  17. Kim, J. Y. , & Kiousis, S.
    (2012) The role of affect in agenda building for public relations: Implications for public relations outcomes. Journalism and Mass Communication Quarterly, 89(4), 657–676. doi: 10.1177/1077699012455387
     https://doi.org/10.1177/1077699012455387 [Google Scholar]
  18. Kim, J. Y. , Kiousis, S. , & Molleda, J. C.
    (2015) Use of affect in blog communication: Trust, credibility, and authenticity. Public Relations Review, 41(4), 504–507. doi: 10.1016/j.pubrev.2015.07.002
     https://doi.org/10.1016/j.pubrev.2015.07.002 [Google Scholar]
  19. Kim, K. , & McCombs, M.
    (2007) News story descriptions and the public’s opinions of political candidates. Journalism & Mass Communication Quarterly, 84(2), 299–314. doi: 10.1177/107769900708400207
     https://doi.org/10.1177/107769900708400207 [Google Scholar]
  20. Kim, J. Y. , Xiang, Z. , & Kiousis, S.
    (2011) Agenda building effects by 2008 presidential candidates on global media coverage and public opinion. Public Relations Review, 37(1), 109–111. doi: 10.1016/j.pubrev.2010.09.009
     https://doi.org/10.1016/j.pubrev.2010.09.009 [Google Scholar]
  21. Kiousis, S. , Bantimaroudis, P. , & Ban, H.
    (1999) Candidate image attributes: Experiments on the substantive dimension of second level agenda setting. Communication Research, 26(4), 414–428. doi: 10.1177/009365099026004003
     https://doi.org/10.1177/009365099026004003 [Google Scholar]
  22. Kiousis, S. , Park, J. M. , Kim, J. Y. , & Go, E.
    (2013) Exploring the role of agenda-building efforts in media coverage and policymaking activity of healthcare reform. Journalism & Mass Communication Quarterly, 90, 1–21.10.1177/1077699013503157
     https://doi.org/10.1177/1077699013503157 [Google Scholar]
  23. Kiousis, S. , Kim, J. Y. , Kochhar, S. K. , Lim, H. J. , Park, J. M. , & Im, J. S.
    (2016) Agenda-building linkages between public relations and state news media during the 2010 Florida Senate Election. Public Relations Review, 42(1), 240–242.10.1016/j.pubrev.2015.07.009
     https://doi.org/10.1016/j.pubrev.2015.07.009 [Google Scholar]
  24. Kiousis, S. , Kim, J. Y. , Ragas, M. , Wheat, G. , Kochhar, S. , Svensson, E. , & Miles, M.
    (2015) Exploring new frontiers of agenda building during the 2012 US presidential election pre-convention period: Examining linkages across three levels. Journalism Studies, 16(3), 363–382. doi: 10.1080/1461670X.2014.906930
     https://doi.org/10.1080/1461670X.2014.906930 [Google Scholar]
  25. Kiousis, S. , Laskin, A. , & Kim, J. Y.
    (2011) Congressional agenda-building: Examining the influence of Congressional communications from the Speaker of the House. Public Relations Journal, 5(1), 1–14.
     [Google Scholar]
  26. Kiousis, S. , & McDevitt, M.
    (2008) Agenda setting in civic development: Effects of curricula and issue importance on youth voter turnout. Communication Research, 35(4), 481–502. doi: 10.1177/0093650208315978
     https://doi.org/10.1177/0093650208315978 [Google Scholar]
  27. Kiousis, S. , Mitrook, M. , Wu, X. , & Seltzer, T.
    (2006) First- and second-level agenda-building and agenda-setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 Florida gubernatorial election. Journal of Public Relations Research, 18(3), 265–285. doi: 10.1207/s1532754xjprr1803_4
     https://doi.org/10.1207/s1532754xjprr1803_4 [Google Scholar]
  28. Kiousis, S. , Popescu, C. , & Mitrook, M.
    (2007) Understanding influence of corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective. Journal of Public Relations, 19, 147–165. doi: 10.1080/10627260701290661
     https://doi.org/10.1080/10627260701290661 [Google Scholar]
  29. Kiousis, S. , Ragas, M. W. , Kim, J. Y. , Schweickart, T. , Neil, J. , & Kochhar, S.
    (2016) Presidential agenda building and policymaking: Examining linkages across three levels. International Journal of Strategic Communication, 10(1), 1–17.10.1080/1553118X.2015.1090441
     https://doi.org/10.1080/1553118X.2015.1090441 [Google Scholar]
  30. Kiousis, S. , & Shields, A.
    (2008) Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign. Public Relations Review, 34(4), 325–330. doi: 10.1016/j.pubrev.2008.07.004
     https://doi.org/10.1016/j.pubrev.2008.07.004 [Google Scholar]
  31. Knight, M. G.
    (1999) Getting past the impasse: Framing as a tool for public relations. Public Relations Review, 25(3), 381–398. doi: 10.1016/S0363‑8111(99)00016‑8
     https://doi.org/10.1016/S0363-8111(99)00016-8 [Google Scholar]
  32. McCombs, M.
    (2005) A look at agenda-setting: Past, present and future. Journalism Studies, 6(4), 543–557. doi: 10.1080/14616700500250438
     https://doi.org/10.1080/14616700500250438 [Google Scholar]
  33. Lang, A.
    (2000) The limited capacity model of mediated message processing. Journal of Communication, 50(1), 46–70. doi: 10.1111/j.1460‑2466.2000.tb02833.x
     https://doi.org/10.1111/j.1460-2466.2000.tb02833.x [Google Scholar]
  34. McCombs, M. E.
    (1992) Explorers and surveyors: Expanding strategies for agenda-setting research. Journalism Quarterly, 69, 813–824. doi: 10.1177/107769909206900402
     https://doi.org/10.1177/107769909206900402 [Google Scholar]
  35. McCombs, M. E. , & Ghanem, S. I.
    (2001) Agenda setting and framing. In S. D. Reese , O. H. Gandy , & A. E. Grant (Eds.), Framing Public Life (pp.67–81). Mahwah, NJ: Lawrence Erlbaum.
     [Google Scholar]
  36. McCombs, M. , & Reynolds, A.
    (2009) How the news shapes our civic agenda. In J. Bryant & M. B. Oliver (Eds.), Media effects: Advances in theory and research (3rd ed., pp.1–16). New York: Routledge.
     [Google Scholar]
  37. McCombs, M. E. , & Shaw, D. L.
    (1972) Agenda-setting function of mass media. Public Opinion Quarterly, 36: 176–184. doi: 10.1086/267990
     https://doi.org/10.1086/267990 [Google Scholar]
  38. Neil, J. M. , & Schweickart, T.
    (2014) Overbooked: Exploring UK governmental agenda building in an age of medical tourism. Paper presented at theEuropean Public Relations Education and Research Association Conference, Brussels, Belgium.
     [Google Scholar]
  39. Nuwer, R.
    (2014, July22). Do students really choose colleges based on how green they are?The Guardian. Retrieved fromwww.theguardian.com/sustainable-business/2014/jul22/green-colleges-students-decisions-environment
     [Google Scholar]
  40. Price, V. , Tewksbury, D. , & Powers, E.
    (1997) Switching trains of thought: The impact of news frames on readers’ cognitive responses. Communication Research, 24(5), 481–506. doi: 10.1177/009365097024005002
     https://doi.org/10.1177/009365097024005002 [Google Scholar]
  41. Schultz, F. , Kleinnijenhuis, J. , Oegema, D. , Ultz, S. , & Van Atteveldt, W.
    (2012) Strategic framing in the BP crisis: A semantic network analysis of associative frames. Public Relations Review, 38(1), 97–107.10.1016/j.pubrev.2011.08.003
     https://doi.org/10.1016/j.pubrev.2011.08.003 [Google Scholar]
  42. Sheafer, T.
    (2007) How to evaluate it: The role of story-evaluative tone in agenda setting and priming. Journal of Communication, 57(1), 21–39. doi: 10.1111/j.1460‑2466.2006.00327.x
     https://doi.org/10.1111/j.1460-2466.2006.00327.x [Google Scholar]
  43. Schweickart, T. , Neil, J. , Kim, J. Y. , & Kiousis, S.
    (2016) Time-lag analysis of the agenda-building process between White House public relations and congressional policymaking activity. Journal of Communication Management, 20(4), 363–380.10.1108/JCOM‑01‑2016‑0001
     https://doi.org/10.1108/JCOM-01-2016-0001 [Google Scholar]
  44. Schweickart, T. , & Werder, K. P.
    (2014) Cross-national conflict shifting: Examining corporate performance and responses in media attribution of responsibility. Paper presented at theEuropean Public Relations Education and Research Association Conference, Brussels, Belgium.
     [Google Scholar]
  45. Semetko, H. A. , & Valkenburg, P. M.
    (2000) Framing European politics: A content analysis of press and television news. Journal of Communication, 50(2), 93–109. doi: 10.1111/j.1460‑2466.2000.tb02843.x
     https://doi.org/10.1111/j.1460-2466.2000.tb02843.x [Google Scholar]
  46. Shah, D. V. , Domke, D. , & Wackman, D. B.
    (2001) The effects of value-framing on political judgment and reasoning. In S. D. Reese , O. H. Gandy Jr. , & A. E. Grant (Eds.), Framing public life: Perspectives on media and our understanding of the social world. Mahwah, NJ: Lawrence Erlbaum Associates.
     [Google Scholar]
  47. Sheafer, T.
    (2007) How to evaluate it: The role of story-evaluative tone in agenda setting and priming. Journal of Communication, 57, 21–39. doi: 10.1111/j.1460‑2466.2006.00327.x
     https://doi.org/10.1111/j.1460-2466.2006.00327.x [Google Scholar]
  48. Strömbäck, J. , & Kiousis, S.
    (2011) Political public relations: Principles and applications. New York: Routledge.
     [Google Scholar]
  49. Tedesco, J. C.
    (2005) Intercandidate agenda setting in the 2004 presidential primary. American Behavioral Scientist, 49(1), 92–113. doi: 10.1177/0002764205279435
     https://doi.org/10.1177/0002764205279435 [Google Scholar]
  50. Valkenburg, P. M. , Semetko, H. A. , & de Vreese, C. H.
    (1999) The effects of news frames on readers’ thoughts and recall. Communication Research, 26, 550–569. doi: 10.1177/009365099026005002
     https://doi.org/10.1177/009365099026005002 [Google Scholar]
  51. de Vreese, C. H.
    (2003) Framing Europe: Television news and European integration . Amsterdam: Askant Academic Publishers.
  52. (2005) News framing: Theory and typology. Information Design Journal + Document Design, 13(1), 48–59. doi: 10.1075/idjdd.13.1.06vre
     https://doi.org/10.1075/idjdd.13.1.06vre [Google Scholar]
  53. de Vreese, C. H. , Peter, J. , & Semetko, H. A.
    (2001) Framing politics at the launch of the euro: A cross-national comparative study of frames in the news. Political Communication, 18 (2), 107–122. doi: 10.1080/105846001750322934
     https://doi.org/10.1080/105846001750322934 [Google Scholar]
  54. Wanta, W. , & Mikusova, S.
    (2010) The agenda-setting process in international news. Central European Journal of Communication, 3, 221–36.
     [Google Scholar]
  55. Weaver, D.
    (1984) Media agenda-setting and public opinion: Is there a link?In R. Bostrom (Ed.), Communication Yearbook 8 (pp.680–691). Beverly Hills, CA: Sage.
     [Google Scholar]
  56. Werder, K. P. , & Schweickart, T.
    (2013) The importance of goal compatibility in predicting the attitudes, behavioral intention, and communicative action of publics. Paper presented at theEuropean Public Relations Education and Research Association Conference, Barcelona, Spain.
     [Google Scholar]
  57. Zhang, T. , Khalitova, L. , Myslik, B. , Kim, J. , Schweickart, T. , Neil, J. , Carroll, C. , & Kiousis, S.
    (2016) In the eyes of democracy: International intermedia agenda-building in 2014 Hong Kong protest. Paper presented atInternational Conference on Emerging Trends and Challenges of Public Relations and Strategic Communication in the Digital Era, 17 March, Hong Kong.
     [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/asj.17008.moh
Loading
Advancing agenda building
The Agenda Setting Journal 2, 84 (2018); https://doi.org/10.1075/asj.17008.moh
/content/journals/10.1075/asj.17008.moh
/content/journals/10.1075/asj.17008.moh
Loading

Data & Media loading...

  • Article Type: Research Article
Keyword(s): agenda building; causal relationships; experiment; political public relations

Most Cited

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error