Volume 3, Issue 1
  • ISSN 2452-0063
  • E-ISSN: 2452-0071
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The current study draws evidence from the Smithsonian Institution while examining a classic agenda-setting hypothesis during a period of 30 years in relation to media attention of the Smithsonian and a behavioral index of public salience, – namely its long-term, monthly visits. Second, it explores a larger theoretical concern often expressed by scholars in terms of the agenda-setting function over two different eras, the analog and the digital media periods.


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  • Article Type: Research Article
Keyword(s): analog era; cultural agenda setting; digital era; longitudinal analysis; museum visits
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