Volume 5, Issue 1
  • ISSN 2452-0063
  • E-ISSN: 2452-0071
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Using the network analysis method, the third level of the agenda-setting proposes that the associations between the elements on the media agenda are transferred to the public agenda. Focusing on five health issues in Turkey, this paper proposes a new perspective to third level researches. A media agenda content analysis was conducted on 13 nationwide and five local newspapers for six months and at the end of it, a public agenda survey on 400 people was conducted in Aydın, a city in Turkey. Findings show that there is a significant similarity between all the diseases chosen as a sample and taken from the newspapers and the public agenda network. The high correlation has been ranked in descending areas as: AIDS, cancer, obesity, diabetes and blood pressure. The concepts of “need for orientation” and “obtrusive and unobtrusive issues” may serve as explanations for these findings.


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