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Abstract

Abstract

This essay examines the notion of personal salience, introducing individual online media users as ‘objects’ in the context of agenda setting theory. The salience of the self has been investigated by scholars in various interdisciplinary explorations. In this project, the notion of personal salience is revisited from an agendamelding perspective. Along with political and civic agendas of individuals that meld in online community environments, individuals promote themselves as agendas that deserve public attention. Examining personal agendas raises new questions about perceptional and behavioral influences as ordinary individuals strive to establish their mediated presence.

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/content/journals/10.1075/asj.20008.ban
2021-06-15
2021-09-24
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  • Article Type: Research Article
Keywords: personal salience ; personal agendas ; agenda setting ; agenda melding
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