1887
Volume 56, Issue 3
  • ISSN 0521-9744
  • E-ISSN: 1569-9668
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Abstract

This study is based on a bilingual corpus made up of advertisements published in North American magazines and their translations for French Canadians, and on a unilingual corpus of advertisements published in France.<p>Drawing primarily on research conducted in the area of cultural studies and on such concepts as universalism/particularism, individualism/collectivism, monochronic/synchronic cultures, etc., this paper analyses the part played by feelings and language, and the referential preferences in the North American advertisements, their translated versions and the French advertisements.

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/content/journals/10.1075/babel.56.3.03gen
2010-01-01
2019-10-22
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References

http://instance.metastore.ingenta.com/content/journals/10.1075/babel.56.3.03gen
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  • Article Type: Research Article
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