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Despite the major changes that occurred in the world during the last decade, translation theory has not taken into account the inevitable impact of these changes on the translation profession. Neither theorists nor professional translators have analyzed enough the remarkable change in perspective and method that occurred in the language field as a whole and primarily in the translation practice. This paper presents some important aspects of this change of perspective which calls for a new theoretical paradigm. The latter, which we refer to as translationanalysis, is currently a fast-growing activity.