‘Subliminable’ Messages, Scare Quotes, and the Use Hypothesis

According to the Use Hypothesis, examples such as(1) life is ‘the farce which everybody has to perform’convey (among other things) a message to the effect that life is the farce which everybody has to perform, that is, information-content obtained from the customary contributions provided by the expressions within quotes. Apparently problematic from the point of view of the Use Hypothesis are cases such as(2) these are ‘subliminable’ adsbecause ‘subliminable’ seemingly fails to contribute anything to the content in question. My essay defends the Use Hypothesis by suggesting how it can profitably be applied to cases such as (2).