1887
Volume 9, Issue 2
  • ISSN 1877-7031
  • E-ISSN: 1877-8798
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Abstract

Abstract

This study examines the changing perceptions of Taiwan Mandarin (TM) among Chinese mainlanders and how televised media contribute to the formation of language ideology. This study shows that televised media play a role in reinforcing the socio-semiotic link between ideologies and linguistic practice. TM is traditionally associated with chic, urban television celebrities and young cosmopolitan types. However, the results of an online survey measuring language attitudes towards televised TM among young mainlanders indicate that the social prestige of TM may be waning for this demographic. TM is now perceived by many millennials on the mainland as gentle, pretentious and emasculated. The changing attitude among millennials on the Chinese mainland towards TM can be ascribed in part to (1) social and economic changes on the mainland and (2) the way TM is stylized in televised media.

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2018-12-13
2019-12-06
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  • Article Type: Research Article
Keyword(s): language ideology , Taiwan Mandarin , televised media , 台湾腔 , 电视媒体 and 語言意识形态
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