1887
Volume 7, Issue 1
  • ISSN 2213-8722
  • E-ISSN: 2213-8730
USD
Buy:$35.00 + Taxes

Abstract

Abstract

This paper studies the visual representation of the Treaty of Trianon by identifying the most common image metaphors related to it.1 Three hypotheses are articulated. (1) Visual metaphors about Trianon are based on the same underlying conceptual metaphors as the corresponding metaphorical linguistic expressions. However, it is proposed that figures tend to be construed of mixed metaphors in order to convey a more condensed and complex message. In case of mixed metaphors, more source domains are applied to conceptualize the same target domain. (2) There exists a cultural cognition (Sharifian 2011) about Trianon, which is shared by the contemporary Hungarian community and which is represented in different modes of communication, namely in language and in images. The members of the community are able to understand and (re-)produce the linguistic and image metaphors about Trianon, because their conceptual system about Trianon is structured by similar conceptual metaphors. (3) Furthermore, based on linguistic data Putz (2019), it is assumed that the figures represent the perspective of the post-1920 Hungarian nation exclusively.2

The data is based on a Google search conducted on January 15, 2019, which referenced figures of Trianon with a internet domain. Among the hundreds of thousands of search results, the first 150 figures were selected and ordered into six categories. Among this set of figures, the analysis focused on illustrations based on maps of pre- and post-1920 Hungary. The paper provides an in-depth analysis of eight figures, based on a three-step procedure, which is motivated by Steen et al.’s (2017) protocol.

Loading

Article metrics loading...

/content/journals/10.1075/cogls.00053.put
2020-08-19
2020-09-20
Loading full text...

Full text loading...

References

  1. Barcelona, A. & Valenzuela, J.
    (2011) An overview of cognitive linguistics. InM. Brdar & S. T. Gries & M. Ž. Fuchs (Eds.), Cognitive linguistics: Convergence and expansion (pp.17–44). Amsterdam-Philadelphia: John Benjamins. 10.1075/hcp.32.05bar
    https://doi.org/10.1075/hcp.32.05bar [Google Scholar]
  2. Barsalou, L.
    (2012) The human conceptual system. InM. Spivey – K. McRae – M. Joanisse (Eds.): The Cambridge handbook of psycholinguistic (pp.239–58). Cambridge: Cambridge University Press. 10.1017/CBO9781139029377.013
    https://doi.org/10.1017/CBO9781139029377.013 [Google Scholar]
  3. Bódy, Zs
    (2018) (ed.) Háborúból békébe. A magyar társadalom 1918 után. [War and peace. The Hungarian society after 1918] Budapest: MTA BTK.
    [Google Scholar]
  4. Croft, W. & Cruse, D. A.
    (2004) Cognitive linguistics. Cambridge: Cambridge University Press. 10.1017/CBO9780511803864
    https://doi.org/10.1017/CBO9780511803864 [Google Scholar]
  5. El-Refaie, E.
    (2003) Understanding visual metaphor: the example of newspaper cartoons. Visual Communication, 2(1), 75–95. 10.1177/1470357203002001755
    https://doi.org/10.1177/1470357203002001755 [Google Scholar]
  6. Feischmidt, M.
    (2014) Nemzet a mindennapokban. Az újnacionalizmius populáris kultúrája. [Nation in everyday life. The popular culture of new nationalism] Budapest: L’harmattan.
    [Google Scholar]
  7. (forthcoming). Memory-politics and path dependency: Trianon as mytho-moteur of Hungarian neo-nationalism.
    [Google Scholar]
  8. Forceville, C. J.
    (2018) A Course in Pictorial and Multimodal Metaphor. Lecture 2. When is something a pictorial metaphor? [Lecture notes] Retrieved fromhttps://semioticon.com/sio/files/forceville-metaphor/cforceville2.pdfAccessed onJanuary 15, 2019.
    [Google Scholar]
  9. (2009) Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research. InC. J. Foreceville & E. Urios-Aparisi (Eds.), Multimodal metaphor (pp.19–42). Berlin: Mouton de Gruyter.
    [Google Scholar]
  10. Gyáni, G.
    (2012a) Nemzet, kollektív emlékezet és public history. [Nation, collective meamory, and public history] Történelmi Szemle. 3, 357–375.
    [Google Scholar]
  11. (2012b) The memory of Trianon as a political instrument in Hungary today. InMiller, A. & Lipman, M. (Eds.), The convolutions of historical politics (pp.91–115). Budapest: Central European University Press.
    [Google Scholar]
  12. Kövecses, Z.
    (2010a) Metaphor: A practical introduction. 2nd edition. Oxford-New York: Oxford University Press.
    [Google Scholar]
  13. (2010b) Metaphor, language, and culture. D.E.L.T.A.26, 739–57.
    [Google Scholar]
  14. (2015) Where metaphors come from: Reconsidering context in metaphor. Oxford: Oxford University Press. 10.1093/acprof:oso/9780190224868.001.0001
    https://doi.org/10.1093/acprof:oso/9780190224868.001.0001 [Google Scholar]
  15. Kövecses, Z. & Radden, G.
    (1998) Metonymy: Developing a cognitive linguistic view. Cognitive Linguistics, 9(7) 37–77. 10.1515/cogl.1998.9.1.37
    https://doi.org/10.1515/cogl.1998.9.1.37 [Google Scholar]
  16. Kunt, G., L. Balogh, B. & Schmidt, A.
    (2018) (eds.) Trianon arcai. [Faces of Trianon] Budapest: Libri Kiadó.
    [Google Scholar]
  17. Lakoff, G.
    (1993) The contemporary theory of metaphor. InO. Andrew (Ed.), Metaphor and thought (pp.202–52). Cambridge: Cambridge University Press. 10.1017/CBO9781139173865.013
    https://doi.org/10.1017/CBO9781139173865.013 [Google Scholar]
  18. Lakoff, G. & Johnson, M.
    (2003) Metaphors we live by. 2nd edition. Chicago: The University of Chicago Press. 10.7208/chicago/9780226470993.001.0001
    https://doi.org/10.7208/chicago/9780226470993.001.0001 [Google Scholar]
  19. Mussolf, A.
    (2004) Metaphor and conceptual evolution. metaphoric.de. Retrieved fromwww.metaphorik.de/de/journal/07/metaphor-and-conceptual-evolution.htmlAccessed onJanuary 15, 2019
    [Google Scholar]
  20. Negro, I.
    (2015) The role of text in the identification of visual metaphor in advertising. Procedia. Social and Behavioral Sciences. 212, 309–315. 10.1016/j.sbspro.2015.11.379
    https://doi.org/10.1016/j.sbspro.2015.11.379 [Google Scholar]
  21. Oxford Online Dictionary
    Oxford Online Dictionary (2018) Retrieved fromhttps://en.oxforddictionaries.com/definition/mournAccessed onJanuary 15, 2019
  22. Putz, O.
    (2016) Metaphor evolution and survival in Hungarian public discourse on the Trianon peace treaty. Metaphor and the Social World, 6(2), 276–303. 10.1075/msw.6.2.05put
    https://doi.org/10.1075/msw.6.2.05put [Google Scholar]
  23. (2019) Metaphor and national identity. Amsterdam-Philadelphia: John Benjamins Publishing Company. 10.1075/clscc.11
    https://doi.org/10.1075/clscc.11 [Google Scholar]
  24. Romsics, G.
    (2006) Trianon a Házban. A Trianon fogalom megjelenése es funkciói a pártok diskurzusaiban az első három parlamenti ciklus idején (1990–2002). [Trianon in the House. The representation and functions of the concept of Trianon int he discourse of the parties during the first three parlamentary terms] InCzoch, G. & Fedinec, Cs. (Eds.) Az emlékezet konstrukció. [The construction of memory] (pp.35–52). Budapest: Teleki László Alapítvány.
    [Google Scholar]
  25. Romsics, I.
    (2001) A trianoni békeszerződés [The Treaty of Trianon]. Budapest: Osiris Kiadó.
    [Google Scholar]
  26. Sharifian, F.
    (2008) Distributed, emergent cultural cognition, conceptualisation, and language. InR. M. Frank & R. Dirven & T. Ziemke & E. Bernárdez (Eds.), Body, language, and mind. Volume 2. Sociocultural situatedness (pp.109–37). Berlin – New York: Mouton de Gruyter.
    [Google Scholar]
  27. (2011) Cultural conceptualizations and language. Amsterdam-Philadelphia: John Benjamins Publishing Company. 10.1075/clscc.1
    https://doi.org/10.1075/clscc.1 [Google Scholar]
  28. Steen, G. & Negro, I. & Šorm, E.
    (2017) General figure understanding in visual metaphor identification. Odisea, 18, 113–131.
    [Google Scholar]
  29. Zeidler, M.
    (2002) A magyar irredenta kultusz a két világháború között. [The Hungarian irredentist cult between the two World Wars] Budapest: Teleki László Alapítvány.
    [Google Scholar]
  30. (2008) (Ed.) Trianon. 2nd edition. Budapest: Osiris.
    [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/cogls.00053.put
Loading
/content/journals/10.1075/cogls.00053.put
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error