1887
Volume 1, Issue 2
  • ISSN 1388-8951
  • E-ISSN: 1569-9722
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Abstract

This paper reports new information concerning the variability of the persuasive effects of variables across messages. Evidence from meta-analytic reviews of persuasive effects research indicates that such variability is common and substantial, even under well-specified experimental conditions. The implications of this evidence for the design, analysis, and interpretation of research on persuasive message effects are discussed.
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/content/journals/10.1075/dd.1.2.02oke
1999-01-01
2019-10-24
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References

http://instance.metastore.ingenta.com/content/journals/10.1075/dd.1.2.02oke
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  • Article Type: Research Article
Keyword(s): Message Effects , Persuasion and Variability of message effects
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