%0 Journal Article %A Zwaan, Rolf A. %T An experimental view of language comprehension: Some implications for document design %D 2002 %J Document Design %V 3 %N 1 %P 54-64 %@ 1388-8951 %R https://doi.org/10.1075/dd.3.1.07zwa %K situation models %K Language comprehension %K document design %K embodied cognition %I John Benjamins %X The consensus view in cognitive psychology is that the construction of situation models is an integral part of language comprehension. A great deal of empirical evidence supports this view. Moreover, recent theorizing and empirical evidence suggest that situation models are best viewed as experiential simulations of the narrated events, actions, people, objects, and places. In this Experiential View, language is a set of cues guiding the simulation processes, by activating perceptual representations stored in the brain areas that are also active during the direct experience of the referent object, person, or event. In this article I discuss the empirical evidence for the Experiential view from cognitive psychology and cognitive neuroscience. In addition, I consider some of the implications of this view for the design of instructional documents. %U https://www.jbe-platform.com/content/journals/10.1075/dd.3.1.07zwa