1887
Volume 4, Issue 1
  • ISSN 2211-7245
  • E-ISSN: 2211-7253
GBP
Buy:£15.00 + Taxes

Abstract

One of the linguistic consequences of globalization is the increase in the number of people communicating with each other in a language that is not their own. Studies have started to examine how non-nativeness affects people in their production and evaluation of discourse. This special interest section brings together a collection of empirical papers in a particular domain of non-nativeness in communication, that is, the use and effects of foreign languages in job and product advertisements. These papers investigate how the use of foreign languages is appreciated by non-native users, what determines the occurrence of foreign languages, how recall of foreign languages compares to the recall of L1 advertising, and whether foreign languages attract the readers’ curiosity. Together, these papers demonstrate the growing academic interest in non-nativeness in communication.

Loading

Article metrics loading...

/content/journals/10.1075/dujal.4.1.01hor
2015-01-01
2018-09-21
Loading full text...

Full text loading...

References

http://instance.metastore.ingenta.com/content/journals/10.1075/dujal.4.1.01hor
Loading
This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error