1887
Volume 10, Issue 1
  • ISSN 1874-8767
  • E-ISSN: 1874-8775
USD
Buy:$35.00 + Taxes

Abstract

This paper analyzes the “when” meme, a popular internet meme, which prototypically juxtaposes a clause with an ostensibly unrelated image. Despite the initial incongruity, I contend this image prompts selective mapping between verbal and visual elements to produce a multimodal simile. First, I attempt to define and more clearly distinguish simile from metaphor. Second, I show how this multimodal simile exhibits unique viewpoint mapping by prompting audiences to subsume viewpoints that are both unfamiliar and bizarre. Third, I connect the construction in simile with the reported speech marker to show how both concepts are intimately related. Ultimately, the paper seeks to contribute to studies of simile by bolstering its ties with multimodality, blending, metonymy, viewpoint, and embodiment.

Loading

Article metrics loading...

/content/journals/10.1075/etc.10.1.06lou
2017-06-15
2019-10-21
Loading full text...

Full text loading...

References

  1. Ariel, Mira
    1988 Referring and accessibility. Journal of Linguistics24 (1): 65–87. doi: 10.1017/S0022226700011567
    https://doi.org/10.1017/S0022226700011567 [Google Scholar]
  2. Aristotle
    1960The Rhetoric of Aristotle. Trans. Lane Cooper . Upper Saddle River, NJ: Prentice-Hall.
    [Google Scholar]
  3. Buchstaller, Isabelle
    2014Quotatives: New Trends and Sociolinguistic Implications. West Sussex: John Wiley & Sons.
    [Google Scholar]
  4. Coulson, Seana
    2001Semantics Leaps: Frame-shifting and Conceptual Blending in Meaning Construction. Cambridge: Cambridge University Press. doi: 10.1017/CBO9780511551352
    https://doi.org/10.1017/CBO9780511551352 [Google Scholar]
  5. Croft, William & D. Alan Cruse
    2004Cognitive Linguistics. Cambridge: Cambridge University Press. doi: 10.1017/CBO9780511803864
    https://doi.org/10.1017/CBO9780511803864 [Google Scholar]
  6. Dancygier, Barbara & Eve Sweetser
    2014Figurative Language. Cambridge: Cambridge University Press.
    [Google Scholar]
  7. Dancygier, Barbara & Lieven Vandelanotte
    2016 Discourse viewpoint as network. InViewpoint and the Fabric Meaning: Form and Use of Viewpoint Tools Across Languages and Modalities, Barbara Dancygier , Wei-lun Lu & Arie Verhagen (eds). Berlin: Mouton de Gruyter, 13–40. doi: 10.1515/9783110365467
    https://doi.org/10.1515/9783110365467 [Google Scholar]
  8. . Submitted. Internet memes as inter-modal constructions.
    [Google Scholar]
  9. Dawkins, Richard
    1976The Selfish Gene. Oxford: Oxford University Press.
    [Google Scholar]
  10. Fauconnier, Gilles 1994Mental Spaces: Aspects of Meaning Construction in Natural Language. (2nd ed.). Cambridge: Cambridge University Press. doi: 10.1017/CBO9780511624582
    https://doi.org/10.1017/CBO9780511624582 [Google Scholar]
  11. Fauconnier, Gilles & Mark Turner
    2002The Way We Think: Conceptual Blending and the Mind’s Hidden Complexities. New York: Basic Books.
    [Google Scholar]
  12. Fillmore, Charles J.
    1982 Frame semantics. InLinguistics in the Morning Calm, The Linguistic Society of Korea (ed.). Seoul: Hanshin Publishing Co., 111–137.
    [Google Scholar]
  13. Forceville, Charles & Eduardo Urios-Aparisi
    (eds) 2009Multimodal Metaphor. Berlin and New York: Mouton de Gruyter. doi: 10.1515/9783110215366
    https://doi.org/10.1515/9783110215366 [Google Scholar]
  14. Gentner, Dedre & Brian Bowdle
    2001 Convention, form and figurative language processing. Metaphor and Symbol16 (3/4): 222–247. doi: 10.1080/10926488.2001.9678896
    https://doi.org/10.1080/10926488.2001.9678896 [Google Scholar]
  15. Israel, Michael , Jennifer Riddle Harding & Vera Tobin
    2004 On simile. InLanguage, Culture and Mind, Michel Achard & Suzanne Kemmer (eds). Stanford CA: CSLI Publications, 123–135.
    [Google Scholar]
  16. Moder, Carol
    2008 It’s like making a soup: Metaphors and similes in spoken news discourse. InLanguage in the Context of Use: Discourse and Cognitive Approaches to Language, Andrew Tyler , Yiyoung Kim & Maria Takada (eds). Berlin: Mouton de Gruyter, 301–320.
    [Google Scholar]
  17. 2010 Two puzzle pieces: Fitting discourse context and constructions into cognitive metaphor theory. English Text Construction3 (2): 294–320. doi: 10.1075/etc.3.2.09mod
    https://doi.org/10.1075/etc.3.2.09mod [Google Scholar]
  18. Pascual, Esther
    2014Fictive Interaction: The Conversation Frame in Thought, Language, and Discourse. Amsterdam and Philadelphia: John Benjamins. doi: 10.1075/hcp.47
    https://doi.org/10.1075/hcp.47 [Google Scholar]
  19. Perelman, Chaim & Lucie Olbrechts-Tyteca
    1969The New Rhetoric. Trans. John Wilkinson and Purcell Weaver . Notre Dame: University of Notre Dame Press.
    [Google Scholar]
  20. Romaine, Suzanne & Deborah Lange
    1991 The use of like as a marker of reported speech and thought: A case of grammaticalization in progress. American Speech66 (3): 227–279. doi: 10.2307/455799
    https://doi.org/10.2307/455799 [Google Scholar]
  21. Shifman, Limor
    2014Memes in Digital Culture. Cambridge, Mass.: MIT Press.
    [Google Scholar]
  22. Siegel, Muffy E.A
    2002Like: The discourse particle and semantics. Journal of Semantics19 (1): 35–71. doi: 10.1093/jos/19.1.35
    https://doi.org/10.1093/jos/19.1.35 [Google Scholar]
  23. Sullivan, Karen
    2013Frames and Constructions in Metaphoric Language. Amsterdam and Philadelphia: John Benjamins. doi: 10.1075/cal.14
    https://doi.org/10.1075/cal.14 [Google Scholar]
  24. Tagliamonte, Sali & Alex D’Arcy
    2005 When people say, “I was like...”: The quotative system in Canadian youth. University of Pennsylvania Working Papers in Linguistics10 (2): 257–272.
    [Google Scholar]
  25. Tannen, Deborah & Anna Marie Trester
    (eds) 2013Discourse 2.0: Language and New Media. Georgetown: Georgetown University Press.
    [Google Scholar]
  26. Vandelanotte, Lieven
    2012 Quotative go and be like: Grammar and grammaticalization. InQuotatives: Cross-Linguistic and Cross-Disciplinary Perspectives, Isabelle Buchstaller & Ingrid Van Alphen (eds). Amsterdam and Philadelphia: John Benjamins, 173–202. doi: 10.1075/celcr.15.11van
    https://doi.org/10.1075/celcr.15.11van [Google Scholar]
  27. Vandelanotte, Lieven & Kristin Davidse
    2009 The emergence and structure of be like and related quotatives: A constructional account. Cognitive linguistics20 (4): 777–807. doi: 10.1515/COGL.2009.032
    https://doi.org/10.1515/COGL.2009.032 [Google Scholar]
  28. Wiggins, Bradley E. & G. Bret Bowers 2015 Memes as genre: A structurational analysis of the memescape. New Media & Society17 (11): 1886–1906. doi: 10.1177/1461444814535194
    https://doi.org/10.1177/1461444814535194 [Google Scholar]
http://instance.metastore.ingenta.com/content/journals/10.1075/etc.10.1.06lou
Loading
/content/journals/10.1075/etc.10.1.06lou
Loading

Data & Media loading...

This is a required field
Please enter a valid email address
Approval was successful
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error