Volume 19, Issue 2
  • ISSN 0172-8865
  • E-ISSN: 1569-9730
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Societal multilingualism helps Nigeria to retain English, an exoglossic language, as her lingua franca. English performs both instrumental and integrative functions in Nigeria. The use of English as a language of political campaigns exemplifies one of the important functions given the country's level of economic development and slow-evolving, military-authored democracy. The paper examines the exploitation of English in television advertising in Nigeria. It is done as a follow-up to an earlier work on the use of English in political ads in the print media. The present paper examines English, within a context of media multilingualism, in the marketing (advertisement) of political programmes in the recent Abacha democratic experiment in Nigeria.


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  • Article Type: Research Article
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